Is December busy in your salon or spa?
It’s not busy. It’s frenzied. No time for marketing.
Yet Christmas is a golden Facebook marketing opportunity, with people frantically searching for gift ideas, party-style inspiration and last-minute bookings.
Your hair and beauty business really can’t afford to miss out.
But you’re manic. You haven’t the time.
Let me show you how…
25 Facebook Christmas salon marketing ideas
Here are my top 25 festive Facebook ideas and tips you can action before you get rushed off your feet this Christmas with clients. Let’s get started:
First, get the marketing prep work done now and steal a march on your local competition.
1. Your festive Facebook business goals
It’s too easy to waste hours on your salon Facebook. So here’s how to make every post count…
Decide your social media goals now. Do you want to:
- Increase engagement?
- Boost your salon or spa Likes?
- Collect email addresses this December?
- Boost retail sales?
- Sell more Gift Cards?
- Get bookings for January?
Writing a Facebook salon marketing plan for December and New Year ensures you get the right results. Don’t be put off by the word ‘plan’. Just use the ideas below to sketch out December’s posts.
2. Understand what your salon Facebook audience love
Don’t rely on luck or guess work. Check what social content worked best for your hair or beauty business in the past. And especially last Christmas.
Your Facebook Insights will reveal the previous posts that gathered the most engagement.
3. Step into Christmas
You dress your salon or spa for Christmas. So don’t forget to dress your Facebook too.
This Harrods’ one is cute and reflects their advertising campaign. For a quick inexpensive option, snap an evocative photo of your salon or spa all decked out in its seasonal finery.
Looking for more ideas on getting the most out of your salon premises at Christmas? Try this blog.
4. Deck your halls with holly
It’s going to be full-on this December so decide now who in your salon is responsible for gathering Facebook material, posting and responding.
Fundamental stuff if you want to get the best out of your Facebook marketing, but it reduces the chances of a major customer service blunder over this hectic period. An online social whinge can soon escalate into public unpleasantness if left to fester.
And if you’re looking for more seasonal ideas download my free 36 page e-Guide to marketing your hair or beauty business at Christmas here…
Keep ahead of the game by looking at…
5. Get ahead with social scheduling
Take advantage of Facebook’s forward schedule function, and your posts will go live whilst you’re busy running your hair or beauty business.
Or eating your turkey.
6. Capture the magic of Christmas in salon
Planning your social media is good, but do leave space to capture the spontaneity and fun of the holiday season.
Plan a 10 minute slot each day to take advantage of those last-minute Facebook marketing opportunities that crop up in salon. This way you won’t miss out on showcasing that gorgeous Yuletide bride, stunning hair colour or a merry set of festive nails on social.
7. Pick n’ mix your salon Facebook posts
Keep your Facebook interesting and your audience more engaged by mixing your posts. Have some posts linking back to your website (to drive traffic) and also use text posts without links (to boost Reach).
Sparkling ideas for festive Facebook posts
Don’t get left out.
The marketing trick? Plan your seasonal social media activities, posts, imagery and videos early then forward schedule in bulk on Facebook.
My favourite Christmas holiday Facebook post ideas…
8. Advent calendar posts
Imagery increases engagement and count downs are always fun.
Combine the two with your own salon advent calendar on Facebook. The 12 Days of Christmas lend themselves beautifully to hair and beauty tips and tricks.
9. Festive Facebook polls, quizzes and quotes
How about Christmassy likes and dislikes or A/B type questions? Newspapers and magazines are full of amusing quizzes at this time of year if you’re looking for bright ideas.
Or this type of poll works well…
It’s a bit more fun as it prompts people to vote by using reactions rather than just a like. You can click on the number of reactions/likes to check out the result and then post a follow up.
Quotes still seem to trigger engagement on social – try my favourite 25 client-friendly hair and beauty Facebook quotes. Combine with a freebie image for maximum results – I like Pixabay and StockSnap.
10. Shift last-minute hair & beauty appointments
Get those pesky late cancellations snapped up in minutes. It’s just a case of remembering to post them on Facebook when you’re dashing around.
Pop a salon system in place to catch them and don’t miss out on this seasonal profit.
You can’t beat systems for making your business run smoothly. And profitably.
A salon system isn’t just for Christmas… more ideas on setting up procedures, processes and systems that work.
11. ‘Tis the season of goodwill
Share local charity news and help raise funds. Facebook is great for helping others too.
12. Get snapping
Put time aside now to take photos and forward schedule for busy December days when you won’t have time
- Before and after client photos are always popular on Facebook and always attract comments and shares.
- Behind the scenes shots of the team decorating your salon or spa.
- Clients enjoying festive cocktails, cakes and chocolates whilst being pampered.
- The team in their Christmastide jumpers.
- Events in salon.
Always get clients’ permission and tell them you’d like to use it on Facebook.
13. Showcase salon gift ideas on Facebook
Always include prices, an image and sizes.
Act fast or miss out: A Facebook poll revealed 48% of women and 33% of men start their Christmas shopping in November. And many of them are turning to Facebook to discuss gift ideas with friends and family. Christmas shopping chatter on Facebook is driven by women, who make up 78% of the audience, with the majority of them 18-34 years old.
And don’t forget to promote your Gift Cards on your social media. A link post to your website gift voucher page ticks all the Facebook marketing boxes.
I run through my top ideas for selling Gift Cards in this blog post.
14. Step-by-step Christmas hair and beauty guides
These go down a treat. Red carpet party glamour is always a winner with hair and makeup trends and tips.
If you haven’t time to produce your own then many of the manufacturers have ‘How to’ videos you can link to or better, pop on your website and do a link post.
15. Season’s Greetings on Facebook
Build your brand profile and make friends in your community by using seasonal news snippets from local businesses on your Facebook.
Hopefully, they’ll return the compliment and talk about your hair and beauty business on their social media too.
16. Create a social buzz
Run a salon competition with a seasonal theme. Avoid daily prizes unless you’re sure you’ll have enough time to administer it.
17. Selfie Christmas
Our obsession with the salon selfie continues, so harness it and host Christmas themed selfies on a sofa near you.
Or pop an empty picture frame on your spa wall, decorate with a festive twist and clients can snap the perfect Christmas selfie.
Post on Facebook – it’s a marketing wrap.
18. Increase January salon bookings using Facebook
Post your New Year hair and beauty offers throughout December on Facebook to pep up patchy January and February.
These posts are ideal for forward scheduling and will ping out whilst you are busy with Christmas clients.
Want to give January a kick-start? Here are 7 practical ideas to promote your salon, clinic or spa now ready for New Year.
19. Merry Christmas Everybody
Show you care by forward scheduling a salon Facebook greeting for Christmas morning to all your fans, and again for January 1st.
All I want for Christmas is you… to engage on Facebook
20. Don’t ignore fans
December may be manic, but replying to social media comments promptly is a marketing-must. Decide who, when and how often they are checking.
21. Boost your social click rate
Use questions to attract more interest.
Let me show you what works best…
- “Read our Christmas party hair tips.”
- “What are the best styles for Christmas parties?”
- “Have you tried this stunning festive party updo yet?”
I’d expect number 1 (statement format) to get the least interest on Facebook.
Number 2 (question format) should do better.
And the third one best of all. Why? Because it uses the magic word “you” which makes it even more clickable.
22. #SalonMarketing #SpaSocial #GrowYourSalon
Don’t forget to use consistent #hashtags throughout your December social media campaigns. But don’t overdo it as people just switch off.
You’ll find more business tips on using #hashtags here.
23. Baby it’s cold outside
People will be spending more time at home over the holiday itself so you may want to post more frequently and at different times.
Check your Facebook Insights to see when your fans are online and schedule your posts for then, for more shares, likes and comments.
24. WOW salon customer service
December isn’t a reason to let customer care slip.
Ensure someone is responsible for checking social alerts throughout the day. If a client is asking, via Facebook, to change an appointment it’s too late dealing with it the next day. Set a salon system to look out for eleventh hour appointment queries and stick to it.
Deal with any complaints via social media immediately too. You’ll find some practical tips on this here.
What worked for your salon Facebook this Christmas?
25. Measure your results
Before shutting the salon door on Christmas Eve, pop a note on your calendar for new year to check your Facebook Insights and measure what worked.
Then rinse and repeat next year…