As we step into a new marketing year it’s worth recalling Einstein’s wise words. Namely, “insanity: doing the same thing over and over again and expecting different results”.

Taking these words to heart, If you want to grow your salon or spa in 2013 think about changing how you market your business. And what better place to start than with you!

Ready, steady, market…

The New Year somehow brings out the desire to make changes in your life. It’s a fresh start. A time of renewal , optimism and determination. Make the most of the mood.

Running a salon or spa can be a thankless task. I know these drab January days don’t exactly inspire. We’re all feeling a bit flat. But ask yourself – is the only thing stopping you growing your business – YOU?

Marketing tasks often get relegated to the bottom of our lists. Positive self-talk is a powerful motivational tool. Remind yourself how good you’ll feel when you’ve dealt with an issue that has been festering or lying forgotten.

Stop finding excuses. And instead treat yourself. Or bribe yourself! Be it a gooey chocolate bar or that relaxing weekend away with someone special. Just do it to reward and motivate yourself to change.

Get a marketing focus

In the hectic and demanding run-up to Christmas it’s easy to let ideas and good practice slip. We’re only human!

Now’s the time to stand back and take an honest look at your business, your marketing systems and team. Having done this, list 6 significant areas which need work and resolve to concentrate on these over the next 12 months. That’s only one every couple of months. No point in being over-ambitious.

I meet many salon owners each month. The most successful are the ones who understand that marketing is about great systems, commitment and consistency. They are the ones who ‘do it’ – day in and day out.

Get planning for Valentine’s…

Planning your marketing year doesn’t have to be a daunting task. Break it down into bite-sized chunks.

Map out the first 6 months in detail and the second part of the year in outline – you need to build in some flexibility.

Valentine’s day is just around the corner. It may seem Christmas is hardly over, yet you need to start planning now. I’ll be suggesting some Valentine promotions in my blog so keep an eye out for these.

Just 3 hours a week

We all have the same 24 hours in the day. So why do some people have time for marketing, updating their salon websites or attending marketing workshops, whilst others don’t?

The answer may be that you’re spending too much time inyour business and not enough on it.

Are you the main earner in your salon – tied behind a chair whilst your senior team stand around waiting for clients?

Focus on marketing your salon by blocking one morning a week out to promote your business. 3 hours a week, every week, will make a big difference.

Resolve to stick with this, no matter how persuasive your clients are. Then spend this time working on attracting new clients, improving your retention rates and ensuring your salon website is fresh and up to date.

Invest in your future

Marketing is constantly changing. To learn the latest ideas why not subscribe to my salon and spa marketing blog and get the latest tips delivered direct to your Inbox. Click here to subscribe – it’s free. Remember Einstein’s advice. “insanity: doing the same thing over and over again and expecting different results”.


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