Here are 6 simple yet effective merchandising tips which you know you should be doing. Take a quick peek at your shelves and see if you really are…

Work your salon reception desk

Think of standing waiting to pay at a supermarket. You are surrounded by those last minute small items to tempt you just to spend a little bit more. And many people do get tempted.

Do the same in your salon. Place an attractive basket of travel size shampoo and conditioners or a handbag size hair spray on your reception desk.

Eyes right!

Did you know most people will always head to the right after first entering a shop? It happens unconsciously simply because most people are right-handed.

So ensure your salon has any bargains and your best sellers in this area to entice your clients to start to spend.

Ready, steady… SHOP!

Create a focal point at eye level on your shelving. A new shampoo could be the main focal point, with complementary items such as conditioner and styling products placed nearby to encourage multiple sales.

Ensure your salon display is visually balanced with dark colours (which appear heavier than light ones) lower in the display and lighter coloured products at the top to avoid appearing top heavy.

Keep it simple

Make it easy for the client to find what they are looking for. Don’t confuse them – too often I see salon displays where every row or shelf has a different arrangement.

Use individual product signs – known as shelf talkers – clearly showing the price, name and size of the product.  Clients can feel embarrassed about asking for prices so make it easy for them to buy.

Clean up

Don’t let basic housekeeping slip just because your salon is busy or understaffed. Salons are dusty places so make an organised team member responsible for cleaning every bottle and shelf at least once a week.  You don’t see dusty shelves in Boots or Sainsbury’s so your clients don’t expect to see them in your salon.

Keep suppliers on their toes

Ensure you’re getting the best package from your salon product suppliers. Think discounts, payment terms, service, help with prizes and give-aways and delivery times.

Think too about buying quantities and wherever possible keep the stock in their warehouse and not in your salon. Remember: cash flow is King.