Article by: Alice Kirby
Salon marketing ideas for Father’s Day
If you think the average British man just spends his money on football and beer you’re very much mistaken. A nationwide poll of over 1,500 hair and beauty professionals by Salon Services reveals UK beauty salons have seen a 66% rise in the number of male clients over the last year. The economy may be…
How consistency will build your salon business
If you want to build a successful salon business consistency is key. Why the importance? Because when you are consistent your clients will trust you. Only when they trust you to deliver will they feel comfortable to recommend your salon to their friends and family. And recommendation is the Holy Grail for growing your business….
Focusing on the worst is good salon business
Spa and salon owners are constantly advised to make the client experience the very best they can. Wow the client and exceed expectations is the usual mantra. However, something I was reading the other day struck a real cord. Jason Cohen suggested that sometimes we’d be better focusing on making the less good customer experiences…
Facebook Marketing Tips For Hairdressers: Increase your ‘Likes’
Recent marketing research revealed some telling statistics about Facebook users motivation for ‘liking’ a business. The study found that 41% of Facebook users ‘liked’ a page in order to receive discounts and special offers. Whilst 28% cited their motivation to click ‘like’ was to take part in a special promotion. The message is clear: many…
Salon & Spa email marketing: build your database
One of your salon’s most precious assets is your email database. A large, accurate database of all your clients current and lapsed plus a large chunk of new potential clients should be one of your main business goals. “But we Facebook and Tweet,” I hear you shout. Nevertheless, email marketing is still one of the…