Here is a simple, but effective, idea for free advertising which a surprising number of salon and spa owners don’t take advantage of.
Your salon business e-mail address.
If your e-mail address ends in gmail.com, hotmail.com or btinternet.com you’re missing out on a valuable selling tool.
Think about it. Each and every time your email pops up in an inbox it is seen by potential new clients. It’s like handing out your salon business card out many times a day.
And yet it’s so easy to change from an anonymous email@example.com to using your salon name.
firstname.lastname@example.org is a far better choice for getting your brand out and about. Why?
- Advertise your salon or spa each time you email someone.
- Look more professional. First impressions count.
- Drive more traffic to your salon website and
- Raise your profile.