Pirelli has hit marketing gold with these images of sexy mature women. Let me show you why, and how you can target this highly profitable older audience...
Attract & retain clients
Looking for Valentine's Day promotional tips for marketing your hair or beauty business? 9 practical ideas plus our free Valentine Facebook marketing toolkit.
Is your hair or beauty business quiet in January? 7 marketing ideas to reduce downtime and get your clients spending in the new year.
Wishing you’d fired up your festive marketing earlier? Don’t worry. There’s still time to get ahead of the game. And your local competitors.
Do your salon profits plummet in autumn as clients stretch their appointments into December and nearer to Christmas?
Thinking of running a salon or spa event for Breast Cancer Awareness this October? 25 hands-on tips and ideas for ensuring it’s a roaring success.
How to avoid common salon discount mistakes. Ideas on how to give salon discounts, special offers and deals profitably and without damaging your business.
Is your hair or beauty business making the most of Father's Day? Our guide on how to market your salon, spa or barbers with practical ideas, tips and promotions.
Are your client consultations working hard enough for you? I take a look at how to up your team’s game, wow clients and boost your profits.