Call us on 01386 751469
Chapters Hair Design
An approach from premier West Midlands salon, ‘Chapters Hair’, proved the ideal opportunity to work with them on a retained basis. This ‘in house’ role has enabled us to gain a real understanding of the business, achieving a complete make over. Our new branding delivers a bold, confident image consistently across the full range of communications channels.
We devised a communications strategy to implement the salon’s ambitious business plan adopting a multi channel integrated approach including:
- Launching a new website
- Writing, designing and broadcasting an e-newsletter achieving display rate of 25%
- Developing relations with regional press
- Creating a new advertising campaign
All achieved whilst maintaining and managing throughout an agreed budget reflecting the resources of this SME.
