If you’re going to spend valuable time (and time is money) marketing your salon on Facebook you want to get it right. Obviously.

So let’s get straight down to business.

First, what not to write on your salon Facebook

Too many salons use their business Facebook as they would their personal profile page at home. This is a mistake.

Don’t confuse ‘personality’ with ‘personal information’. People do not want to hear about your fancy new car, holiday or what you munched for breakfast.

They just don’t.

And if you keep ramming it down their throat they’ll just hit the ‘Unlike’ button.

What Facebook posts work best for hair and beauty salons?

Quality over quantity wins every time when it comes to Facebook

It’s better not to post than put something up which is irrelevant or slapdash. Spelling and grammar mistakes reflect badly on your salon business. They make you look sloppy and lacking an eye for detail – not attributes you want in someone who is cutting your hair or waxing your legs.

Offer useful hair and beauty information

Hair or beauty tips always work well. Weave in a subtle reference about a product but don’t make the post one big ‘sell’. You’ll have them reaching for that ‘Unlike’ button again.

Keep salon Facebook posts short and sweet

Less is more. People tend to skim read Facebook posts so be brief and to the point if you want to get read.

Once you’ve written your post, re-read it carefully ( I find reading aloud is good) to see if you can make it shorter and more punchy.

Include a call to action

Always tell people what you want them to do having read your salon post – call now, click Like, Share, read more, book now. You get the idea.

Keep on brand on Facebook – you’re a salon business!

Everything you post on your salon Facebook should be relevant to your brand and business. If you happen to think Jamie Oliver’s latest restaurant is cool it doesn’t make salon business sense to post about it – sorry.

Being on-brand/on-topic means people are more likely to engage with you and to hit the ‘Like’ button. Give them a mix of content related to your hair and beauty services/products. A celeb’s new hair style or lipstick is relevant – Jamie’s new restaurant is not (unless of course he’s just opened down your street!).

Keep your salon Facebook posts on track

Facebook posting can eat up huge chunks of your time. Time that could be spent running your business.

I find making a Facebook checklist or calendar at the beginning of each week with an idea for each day’s post on it helps. You’ll find it takes less time doing it in one hit and once it’s done you can forget about Facebook and concentrate on running your business.

Finally, remember if you’re going to market your salon on Facebook it’s worth spending time getting it right.