With two hairdressing salons in the north east of England, the strong local networks and media links established by salon owner Janice Auton were the perfect platform to take Poppys Hairdressing to the next level. Having survived tough economic times, the client was keen to adopt a cost effective marketing-led approach to the future development of the business.
Following a salon re-brand by Lockhart Meyer, a new website was created peppered with attractive offers and promotions to entice new and existing clients alike. New promotional materials, social media and e-mail marketing completed the marketing refresh.
The new approach has brought strong salon growth giving Janice the chance to step back from the salon floor to concentrate on ‘working on her business not in it’.
Visit the Poppys Hairdressing website.
What we do for Poppys Hairdressing:
- Marketing and business development
- Poppys Hairdressing brand identity
- New salon website
- Online marketing
- PR for Poppys Hairdressing
- Search engine marketing
“Thank you Alice and your team for giving me the confidence to push through what was my glass ceiling with your understanding of the hairdressing industry and your strategic advice for the future development of my business. Love working with Lockhart Meyer!”
Janice Auton, Salon Director, Poppys Hairdressing salons