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Your Website
February 2010
The most important thing to remember about internet and e-marketing is to constantly change and improve your website. Invest time and money in making your website a living thing that clients will want to check out regularly for the latest offers, advice and product information. Don't let your website become stale and outdated. The web is a dynamic marketing medium and needs to be kept fresh and up to date.
Your website needs to be more than one large, internet advertisement. Your goal is to increase the number of visitors to your site and both maximise return visits and the time visitors spend on it. Interesting content which both informs and entertains is therefore essential. For salons this is achieved with the latest product information plus advice on hair care and the hottest trends and coolest looks. Keep these constantly updated so clients always have a reason to visit.
The web offers an unmatched ability to measure and evaluate how effectively your online marketing is working and to capture information on who is visiting your site. All our clients receive our monthly Key Performance Indicators (KPIs) for their website tracking the number of unique visitors, the most visited pages, how long visitors spend on your site and your most popular offers, to name but a few criteria we track, analyse and feedback to you.
