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Beware of Facebook Traps
Social media marketing is different from advertising. Rather than the usual newspaper/magazine advertising which pushes (or shouts) out the message to people, social space is about building conversations and becoming a useful part of people’s online experience. However, if you leave these online conversations in the hands of your employees you could quickly find yourself in hot water and your salon's reputation in tatters from just a few careless (or malicious) Facebook remarks.