Brand Building

A strong consistent brand will deliver real benefits to any salon wanting to raise its profile in this very crowded marketplace. Everyone is becoming much more brand-conscious and you cannot afford to neglect your brand. When looking for a new salon clients find it hard to differentiate between hairdressers on the basis of expertise alone.  They take it for granted that you can cut and colour hair and look for other ways to reach a decision - including how you portray your salon.

A distinctive brand becomes even more important when looking at your long term ambitions. If you are thinking of opening more salons, expanding your current salon or even selling in a few years then a strong, highly recognisable brand will help you to get the best possible financial return.

We give salons throughout the country the opportunity to have the full range of marketing and business development support enjoyed by large salon groups.

Lockhart Meyer’s services include:

• Writing and Designing Websites
• Marketing Consultancy and Business Development Support
• Email Marketing and Database Management
• Marketing Literature and Advertising
• Print
• Graphic Design
• Competitor Research
• PR to raise your Profile and Brand
• Award Entries
• Recruitment
• Newsletters and Direct Mail