Topic: Measuring Salon Success
How consistency will build your salon business
If you want to build a successful salon business consistency is key. Why the importance? Because when you are consistent your clients will trust you. Only when they trust you to deliver will they feel comfortable to recommend your salon to their friends and family. And recommendation is the Holy Grail for growing your business….
Also posted in Salon Branding, Salon Client Service, Salon Ideas, Salon Marketing Tips, Salon Team
Focusing on the worst is good salon business
Spa and salon owners are constantly advised to make the client experience the very best they can. Wow the client and exceed expectations is the usual mantra. However, something I was reading the other day struck a real cord. Jason Cohen suggested that sometimes we’d be better focusing on making the less good customer experiences…
Also posted in Salon Client Service, Salon Customer Retention, Salon Ideas, Salon Marketing Tips
Facebook Marketing Tips For Hairdressers: Increase your ‘Likes’
Recent marketing research revealed some telling statistics about Facebook users motivation for ‘liking’ a business. The study found that 41% of Facebook users ‘liked’ a page in order to receive discounts and special offers. Whilst 28% cited their motivation to click ‘like’ was to take part in a special promotion. The message is clear: many…
Also posted in Digital Salon Marketing, Salon Ideas, Salon Marketing Tips, Salon Social Media
Salon & Spa email marketing: build your database
One of your salon’s most precious assets is your email database. A large, accurate database of all your clients current and lapsed plus a large chunk of new potential clients should be one of your main business goals. “But we Facebook and Tweet,” I hear you shout. Nevertheless, email marketing is still one of the…
6 Key Salon Marketing Measurements
Measure, measure and measure again. The only way you know if your salon marketing is truly working is by measuring it. Yes, I know – you’re very busy and collecting figures is tedious. However, marketing is as much about maths and numbers as it is about creativity. Make measuring and monitoring a regular part of…
Also posted in Salon Ideas, Salon Marketing Tips