Topic: Salon Retail
Salon marketing ideas for Father’s Day
If you think the average British man just spends his money on football and beer you’re very much mistaken. A nationwide poll of over 1,500 hair and beauty professionals by Salon Services reveals UK beauty salons have seen a 66% rise in the number of male clients over the last year. The economy may be…
Increase Salon Profits with 7 Relaxing Marketing Ideas
Recent research* reveals relaxing salon environments encourage sales and increase your clients’ perception of the value of their hairdressing experience. A 2011 American study confirmed that relaxed customers will pay between 10% and 15% more than less relaxed ones. Researchers commented ‘Relaxed consumers think products are worth more than less–relaxed consumers because relaxed individuals tend to think about the value…
Also posted in Salon Customer Retention, Salon Ideas, Salon Marketing Tips
6 Salon Marketing Ideas to Increase Retail Sales
Here are 6 simple yet effective merchandising tips which you know you should be doing. Take a quick peek at your shelves and see if you really are… Work your salon reception desk Think of standing waiting to pay at a supermarket. You are surrounded by those last minute small items to tempt you just…
Also posted in Salon Client Service, Salon Ideas, Salon Marketing Tips
Salon Marketing Ideas: Improve your Salon Price List
Is your salon price list working as hard as it might for you? My experience suggests there’s often room for improvement. So, when you next need a re-print don’t just look at the prices. Take the chance to review the whole layout, look and feel and help maximise clients’ spend. A ‘Price Guide’ or ‘Salon…
Also posted in Salon Client Service, Salon Ideas, Salon Marketing Tips
Tesco Launches ‘Your Beauty Salon’ Business
As part of an unprecedented move into the UK’s lucrative beauty industry, Tesco opened hair and beauty salons in Chesterfield and Leicester on Monday 31 January 2011 under the brand name ‘Your Beauty Salon’. The salons offer a range of health and beauty services, including hair styling and colouring, waxing, manicures and threading, as well…
Also posted in Salon Client Service