Topic: Salon Social Media
Salon marketing ideas for Father’s Day
If you think the average British man just spends his money on football and beer you’re very much mistaken. A nationwide poll of over 1,500 hair and beauty professionals by Salon Services reveals UK beauty salons have seen a 66% rise in the number of male clients over the last year. The economy may be…
Facebook Marketing Tips For Hairdressers: Increase your ‘Likes’
Recent marketing research revealed some telling statistics about Facebook users motivation for ‘liking’ a business. The study found that 41% of Facebook users ‘liked’ a page in order to receive discounts and special offers. Whilst 28% cited their motivation to click ‘like’ was to take part in a special promotion. The message is clear: many…
Also posted in Digital Salon Marketing, Measuring Salon Success, Salon Ideas, Salon Marketing Tips
Don’t let your clients’ complaints infect others
A telling experiment by leading brand consultant Martin Lindstrom reveals how easily salon clients are influenced by complaints around them. “…we set up a table in the middle of the restaurant, and four actors were hired to pretend to be friends sharing the conviviality of a meal. They all ordered the soup, since it was…
Also posted in Salon Branding, Salon Client Service
Stay on top of your Salon’s Social Media
If you run your own social media it’s crucial to treat it as a professional tool and constantly monitor your Facebook and Twitter pages. Why? Increasingly, unhappy disgruntled clients are using social media to complain about their salon experience. You need to respond to this negative feedback quickly and positively. Just as you would if…
Also posted in Digital Salon Marketing, Salon Branding, Salon Client Service