25 Christmas Facebook Marketing Ideas For Salons & Spas

25 Christmas Facebook marketing ideas for salons & spas

**Updated 2018**

Is December busy in your hair or beauty business?

Sorry. Silly question.

It’s not busy. It’s manic. And you’ve certainly not got time for marketing.

Yet Christmas is a golden Facebook marketing opportunity, with everyone frantically searching for gift ideas, party-style inspiration and last-minute salon bookings. Business opportunities your salon, spa or clinic really can’t afford to ignore.

Social use increases around Christmas with people sharing the fun with family and friends so it’s the right time to raise your brand profile and get seen by a new local audience.

But you don’t have to miss out – no matter how busy you are.

In this blog we’re looking at how to:

  • Decide on your Christmas goals
  • Create a festive marketing plan
  • Use Insights to learn what worked best
  • Make your Cover Photo seasonal
  • Who is monitoring come December?
  • Schedule posts weeks ahead
  • Sparkling ideas for festive Facebook posts
  • Increase New Year bookings using Facebook
  • Salon social #hashtags
  • Top times to be on Facebook
  • Don’t ignore comments
  • Measure your results

Don’t miss out on profitable business:

 

Your Christmas salon social marketing campaign

Here are my top 25 festive Facebook ideas and tips you can action before you get rushed off your feet this Christmas.

First, get the marketing prep work done early and steal a march on your local competition. 80% or more of your Christmas social marketing can be created and scheduled weeks ahead.

 

1. Decide Facebook business goals

It’s too easy to waste hours on your salon Facebook and not make any real difference to your business. So here’s how to make every post count…

Decide your social media goals now. Do you want to:

  • Increase engagement?
  • Boost retail sales?
  • Sell more Gift Cards?
  • Get bookings for January?
  • Boost your salon or spa Likes?
  • Build your database this December?

 

2. Write your holiday marketing plan

Now plan your posts to ensure a bumper Christmas and New Year and decide what Facebook advertising you need to invest in to achieve these goals.

Don’t be put off by the word ‘plan’. Keep it simple; just use the ideas in this blog to sketch out December’s Facebook posts.

It’s not the plan that’s important, it’s the planning.
– Dr. Gramme Edwards

 

3. Understand what your salon Facebook audience love

Don’t rely on luck or guess work. Check what social content worked best for your hair or beauty business in the past.

And especially last Christmas.

Your Facebook Insights will reveal the previous posts that gathered the most engagement.

 

4. Step into Christmas with your Cover Photo

You dress your salon or spa for Christmas. So don’t forget to dress your Facebook too.

This Harrods’ one is cute and reflects their advertising campaign.

For a quick inexpensive option, snap an evocative photo of your salon or spa decked out in its seasonal finery.

Looking for more ideas on getting the most out of your salon premises at Christmas? Try this blog.

 

5. Agree who is posting and checking December social

It’s going to be full-on this December so decide now who in your salon is responsible for gathering Facebook material, posting and, crucially, responding.

Obvious you may think, but agreeing this greatly reduces the chances of a major customer service blunder over this hectic period. An online social whinge can soon escalate into public unpleasantness if left to fester.

Christmas e-guide for hair and beauty business
Looking for more festive ideas for your salon, spa or clinic? Download my free 40 page guide to marketing your beauty, aesthetic or hair business at Christmas…

DOWNLOAD NOW

 

 

Get ahead of the game…

 

6. Schedule Facebook posts weeks ahead

Aim to create and schedule at least 80% of your December salon social in October and November.

Take advantage of Facebook’s forward schedule function, and your posts will go live whilst you’re busy running your hair or beauty business.

Or eating your turkey.

 

7. Capture the magic of Christmas in salon

Planning your social media is good, but do leave space to capture the spontaneity and fun of the holiday season.

Plan a 10 minute slot each day to take advantage of those last-minute Facebook marketing opportunities that crop up in salon. This way you won’t miss out on showcasing that gorgeous Yuletide bride, stunning hair colour or a merry set of festive nails on social.

 

Sparkling ideas for festive Facebook posts

Keep your Facebook interesting and your audience more engaged by mixing your posts. Here are some of my favourite Christmas holiday Facebook post ideas…

 

8. Advent calendar posts

Imagery increases engagement and count downs are always fun.

Combine the two with your own salon advent calendar on Facebook. The 12 Days of Christmas lend themselves beautifully to hair and beauty tips and tricks.

 

9. Promote your Christmas opening hours

Don’t forget to schedule social posts in November promoting your longer December opening hours.

 

10. Shift last-minute hair & beauty appointments

Get those irritating late cancellations rebooked in minutes. It’s just a case of remembering to post them on Facebook when you’re dashing around.

Pop a salon system in place to catch them and don’t miss out on this seasonal profit. You can’t beat systems for making your business run smoothly. And profitably.

A salon system isn’t just for Christmas… more ideas on setting up procedures, processes and systems that work.

 

11. ‘Tis the season of goodwill

Share local charity news and help spread the word in your community – it’s the season of goodwill after all.

 

12. Get snapping

Put time aside now to take photos and forward schedule for busy December days when you won’t have time.

Some ideas:

  • Before and after client photos are always popular on Facebook and always attract comments and shares.
  • Behind the scenes shots of the team decorating your salon or spa.
  • Clients enjoying festive cocktails, cakes and chocolates whilst being pampered.
  • The team in their Christmastide jumpers.
  • Seasonal events in salon.

Always get clients’ permission and tell them you’d like to use it on Facebook.

I love this photo from Rockcliffe Hall Spa of Santa scheduled for Christmas Eve. It’s fun, promotes the brand and importantly could easily be staged weeks in advance.

 

13. Showcase salon gift ideas on Facebook

Promote your retail packs, candles and other seasonal goodies with photos taken in salon for that personal touch.

Always include prices, an image and sizes.

Act fast or miss out: A Facebook poll revealed 48% of women and 33% of men start their Christmas shopping in November. And many of them are turning to Facebook to discuss gift ideas with friends and family. Christmas shopping chatter on Facebook is driven by women, who make up 78% of the audience, with the majority of them 18-34 years old.

And don’t forget to promote your Gift Cards on your social media. A link post to your website gift voucher page ticks all the Facebook salon marketing boxes.

I run through my top ideas for selling Gift Cards in this blog post.

 

14. Step-by-step Christmas hair and beauty guides

These go down a treat. Red carpet party glamour is always a winner with hair and makeup trends and tips.

If you haven’t time to produce your own then many of the hair and beauty product manufacturers have ‘How to’ videos at this time of year which you can link to direct from Facebook.

Better still, create a website page with the video on it, do a link post on Facebook and drive traffic to your website.

This brilliant video from Blue Tit salons isn’t for Christmas but I love its simplicity and it’s so easy for clients to watch and learn the technique. Again, it lends itself to being done well ahead of December  – just add a glitzy festive backdrop.

 

15. Season’s Greetings on Facebook

Build your brand profile and make friends in your community by using seasonal news snippets from local businesses on your Facebook.

Hopefully, they’ll return the compliment and talk about your hair and beauty business on their social media too.

 

16. Create a salon social buzz

A seasonal countdown with a small giveaway each day is a nice touch and a great way to build brand awareness locally. Again, the photos can all be taken and the posts written while the autumn leaves are still falling.

PRO TIP: Make sure your Ts and Cs say the prizes must be collected in person from your salon, spa or clinic in January. This way, only locals are likely to enter.

 

17. Salon selfie Christmas

Our obsession with the salon selfie continues, so harness it and host Christmas themed selfies on a sofa near you.

Or pop an empty picture frame on your spa wall, decorate with a festive twist and let clients snap the perfect Christmas selfie to post on their Facebook – it’s a marketing wrap.

 

 18. Hat tip to your team

They are going to be working their socks off in December so why not prepare and schedule some posts showcasing their work, thanking them and help fill their columns come January?

 

19. Increase January salon bookings using Facebook

Post your New Year hair and beauty offers throughout November and December on Facebook to pep up a patchy January or February. It’s too late to wait start advertising them in January.

These posts are ideal for forward scheduling and will ping out whilst you are busy with Christmas clients.

Want to give January a kick-start? Here are my top actionable ideas for promoting your salon, clinic or spa for New Year.

New Year, new opportunities for beauty and aesthetic businesses:

*Facebook 2015

 

20. Merry Christmas Everybody

Show you care by scheduling a salon Facebook greeting for Christmas morning to all your fans, and again for 1st January.

This post from Rockcliffe Hall Spa works well with its warm friendly feel of teddy snuggling amongst the Christmas decorations sporting his festive jumper. The best thing for me is that the photo is easily staged and taken weeks before the 25th ensuring you’re ahead of the game.

 

All I want for Christmas is you… to engage on Facebook

 

21. Don’t ignore your followers

December may be manic, but replying to social media comments promptly is a marketing-must. Decide who, when and how often they are checking.

If you’re really pushed for time at least ‘like’ your fans comments to show them you’ve read them and appreciate them.

 

22. Salon social #hashtags

Get more engagement by using consistent #hashtags throughout your December social media campaigns. But don’t overdo it as people just switch off.

Try these:

  • #ChristmasCountDown
  • #ChristmasPresents
  • #ChristmasGifts
  • #ChristmasShopping
  • #Wishlist
  • #ChristmasTree
  • #Christmas2018
  • #SeasonsGreetings

 

23. Baby it’s cold outside (so let’s go on Facebook)

People will be spending more time at home over the holiday itself so you you could post more frequently and at different times.

Check your Facebook Insights to see when your followers are online, then schedule your posts for that time to get more shares, likes and comments.

Thursday and Friday are generally popular days but always check your Business Page Insights to know exactly when your audience is on Facebook.

 

24. WOW salon customer service

A manic December isn’t a reason to let customer care slip.

Ensure someone is responsible for checking social alerts throughout the day. If a client is asking, via Facebook, to change an appointment it’s too late dealing with it the next day. Set a salon system to look out for eleventh hour appointment queries and stick to it.

Deal with any complaints via social media immediately too. You’ll find some practical tips on this here.

 

What worked for your salon Facebook this Christmas?

 

25. Measure your results

Before shutting the salon door on Christmas Eve, pop a note on your calendar for January to check your Facebook Insights and measure what worked.

Then rinse and repeat next year…

Christmas e-guide for hair and beauty businessLooking for more festive ideas for your salon, spa or clinic? Download my free 40 page guide to marketing your beauty, aesthetic or hair business at Christmas…

DOWNLOAD NOW