More and more hair and beauty salons are discovering what a good marketing tool Twitter is. You have a lot more control over it than Facebook, plus it allows you to target potential new clients, build on existing relationships and network in your local business community.
My blog posts on Twitter Tips have been really popular with salons so here are another 5 marketing ‘do’s and don’ts’ on Twitter.
Too many tweets at once
Twitter needs to be a regular stream of tweets not a sudden raging torrent.
You’ve seen it. 12 multiple posts, one after the other, all saying “I just posted a new photo on Facebook”. Boring. It also causes your followers to reach for the ‘unfollow’ button.
So don’t clog up your followers’ twitter streams with too many posts at once. If you do post 12 new photos on Facebook and want to tell the Twittersphere then come up with 12 different ways (and more interesting ways) of saying it and don’t post them at 5 second intervals.
Protecting your business Twitter account
I still see salon owners using the “Protect your Posts” feature for their business accounts. The feature prevents users you’re not following from seeing your posts.
It’s fine to use on your personal account if you don’t want the world to know your private musings. However, you shouldn’t use it for your business account.
Why? Because it stops your followers and users from seeing exactly what your salon business is about. Which rather defeats the whole business and marketing purpose of Twitter.
Using Twitter as a salon sales machine
Some hair and beauty salons bombard their followers with a stream of selling messages. But Twitter is a marketing (not selling) tool and is best used for creating a buzz and developing relationships.
It will get far better results if you include plenty of “What’s in it for me” in your tweets. For example, hair and beauty care tips, ideas from the catwalks and ‘how-to’ tutorials.
Avoid a relentless stream of selling messages – “buy now”, “today’s salon special” and “book now” tweets.
Too much personal information
I’ve just suggested that you introduce some variety and avoid constant selling. However, don’t go to the opposite extreme. Too much personal information.
Yes, it is social media and you want to inject some personality. But I do not want to know that you’re suffering from hang-over after a great night out (do I want to let you loose on my body with hot wax when you’re the worse for wear?). Neither do I want to hear your boastings about the fancy resort you’re off to on holiday. That makes me wonder about your salon prices.
You see what I mean? The moral of the story: don’t confuse ‘personality’ with ‘personal information’.
How to damage your salon brand
Okay so your business Twitter account has a bang on-brand profile picture. That’s great marketing.
However don’t fall into the trap of using a wacky profile photo on your personal Twitter accounts. I’m not being a spoil-sport here. It just makes good business sense. If you’re on Twitter in your personal capacity then it’s likely your clients will see both your salon business account and your own account. Keep your personal profile image professional too. Silly faces and gestures just don’t create the right business impression. Sorry.