Are you using these 6 salon retail and merchandising tips in your hair or beauty business?
They can boost retail sales for little extra effort. Take a quick peek at your shelves and see if you really are…
Sell retail at your salon reception
Think of queuing to pay at a supermarket. You are surrounded by those last minute small items to tempt you just to spend a little bit more. And many people do get tempted.
Do the same in your hair or beauty salon. Pop a basket of travel-size skin care products or a handbag size hair spray on your reception desk. The run up to Christmas is a great time to have a basket of inexpensive stocking-fillers on your reception.
Eyes right boosts salon retail sales
Did you know most people will always head to the right after first entering a shop? It happens unconsciously simply because most people are right-handed.
So ensure your hair or beauty salon has any bargains, and your best retail sellers, in this area to entice your clients to start to spend.
Ready, steady… SHOP!
Create a focal point at eye level on your retail shelving. A new shampoo could be the main focal point, with complementary items such as conditioner and styling products placed nearby to encourage multiple purchases.
Ensure your salon retail display is visually balanced. Put dark colours (which appear heavier than light ones) lower in the display and lighter coloured products at the top to avoid appearing top heavy.
Keep salon retail simple
Make it easy for the client to find what they are looking for. Don’t confuse them – too often I see salon merchandising displays where every row or shelf has a different arrangement.
Use individual product signs – known as shelf talkers – clearly showing the product price, name and size. Clients can feel embarrassed about asking for prices so make it easy for them to buy.
Clean up retail
Don’t let basic housekeeping slip just because your salon is busy or understaffed.
Hair salons in particular are dusty places so make an organised team member responsible for cleaning every bottle and shelf at least once a week.
You don’t see dusty retail shelves in Boots or Sainsburys so don’t tolerate them in your salon or spa.
Keep hair and beauty suppliers on their toes
Ensure you’re getting the best deal from your salon product suppliers. Think discounts, payment terms, samples, service, help with prizes and give-aways and delivery times. You’ll be surprised what you can get if you ask.
Think too about buying quantities and wherever possible keep the stock in their warehouse and not in your hair salon. Remember: cash flow is king if you want to be a successful salon.