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Why a salon blog boosts business and how to write one

Why you need a brilliant blog. And tips on how to make it happen...
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5 steps: ensure your salon business survives COVID-19

How to market your beauty, aesthetic or hair business during the coronavirus shutdown, and survive and thrive...
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How To Attract New Clients To A Beauty Or Hair Salon In 2020

How to attract new clients to a beauty or hair salon

Looking to attract new clients to your hair or beauty salon? 8 key ways to find new customers for your salon or spa business and build your client list.
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How’s your ‘new normal’ salon client experience?

You’ve invested in the best PPE and set up strict coronavirus systems. But have you thought how the ‘new normal’ salon experience will make your clients feel?
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Sara Shoemark spills the beans on wowing beauty clients

To celebrate International Women's Day on 8th March 2020 I spoke to a business women who has achieved great success with her salons and earned the respect of her peers throughout the UK beauty industry.
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How to convert callers into paying salon clients fast

An easy psychology tip to try now, and convert more salon callers into new paying clients.
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2 simple phrases that tempt clients to spend…

Writing a beauty or hair offer? Think carefully about the words you choose. Some people are more likely to buy when they see the word ‘get’ while others are more persuaded when they see ‘save’. Here’s why...
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You get what you pay for…

I was chatting to a skin clinic owner recently. She has attractive premises, some seriously…

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The reason clients aren’t booking your new treatment

In this #MarketingMonday Alice looks at why clients aren’t rushing to book your new beauty or aesthetic treatment… and what you can do to encourage them.
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