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A smarter way to #GrowYourSalon

Owning a hair or beauty salon is great fun and very rewarding but it can also be hard work and tough at times. I know. I spend most of my days in and out of salons helping owners and managers to market and grow their business.

This blog is here to support and inspire you with practical marketing and business advice specifically for salons and spas. Remember: you are not what has happened to you. You are what you choose to become.

– Alice Kirby, Lockhart Meyer Salon Marketing

Why A Mobile Responsive Salon Website Should Be On Your Shopping List

Why a mobile responsive salon website should be on your shopping list

What is a mobile friendly website and why you need one if you want to attract new clients to your beauty or hair salon?
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Increase Customer Loyalty In Your Salon

Increase customer loyalty in your salon

To improve salon client loyalty and increase retention you first need to understand where your weak points are. Then make the right changes.
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Safeguard Your Salons Reputation From Social Misuse

Safeguard your salon’s reputation from social misuse

Social media can destroy your salon’s good name in a flash. How a disgruntled employee damaged a business reputation and how to avoid this happening to your salon.
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How To Get PR And Grow Your Salon (this Christmas)

How to get PR and grow your salon (this Christmas)

How to use PR to build brand awareness for your salon or spa. 3 salon PR ideas for Christmas plus expert quotes on why PR is so important to your salon.
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7 Online Salon Marketing Strategies You Can't Avoid To Ignore

7 digital strategies your salon can’t afford to ignore

Online salon marketing advice and ideas for your hair or beauty business. We show you the pitfalls plus tips for success and how to get the most from the internet.
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Will Your Salon Stay Open If It Snows This Winter?

Will your salon stay open if it snows this winter?

Snow disruption can devastate profits and harm client relationships. Use our handy salon checklist to plan early, minimise losses and retain clients.
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8 Steps For Handling Salon Complaints Online

8 steps for handling salon complaints online

How to handle salon complaints on Facebook and Twitter for hair & beauty business owners. Deal with social media complaints and protect your online salon reputation.
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How To Write A Hair Or Beauty Salon Press Release

How to write a hair or beauty salon press release

How to write a salon press release. Tips and advice from salon marketing specialists on how media coverage can promote your salon or spa locally.
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5 Ways To Squeeze More From Your Salon Suppliers – Nicely

5 ways to squeeze more from salon suppliers (nicely)

Why actively marketing your hair or beauty salon to your suppliers will reap big rewards. 5 ways to promote your business and enjoy better profits and support.
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