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A smarter way to #GrowYourSalon

Owning a hair or beauty salon is great fun and very rewarding but it can also be hard work and tough at times. I know. I spend most of my days in and out of salons helping owners and managers to market and grow their business.

This blog is here to support and inspire you with practical marketing and business advice specifically for salons and spas. Remember: you are not what has happened to you. You are what you choose to become.

– Alice Kirby, Lockhart Meyer Salon Marketing

Is Your Salon Music Earning You Money?

Is your salon music earning you money?

Your choice of salon music influences customer spend. Here are 4 ways to increase hair and beauty business profits with your playlist.
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Create A Great Salon Customer Experience & Avoid This Basic Mistake

Create a great salon customer experience & avoid this basic mistake

How to create a better hair salon experience for your clients. Avoid this one simple mistake and follow these 3 practical business tips.
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How To See How Many People (really) Read Your Salon Facebook Posts

How to see how many people (really) read your salon Facebook posts

Increase your hair & beauty salon Facebook Reach and Engagement using the new Facebook Insights. Boost your social Likes, Shares and Comments.
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A Free Salon Marketing Research Tool (that Really Works)

A free salon marketing research tool (that really works)

A DIY marketing research idea for hair & beauty salons. Discover what your clients want, improve their salon experience and stand out from the competition.
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The quickest way to increase profit in your salon

Learn how to increase your hair or beauty salon profits using these simple, easy to implement steps. Boost your profitability with free practical examples and tips.
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An Easy Way To Keep An Eye On Your Salon Competitors

An easy way to keep an eye on your salon competitors

How hair and beauty salons can use Google Alerts to keep an eye on local competitors.
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Running your own hair salon – business tips from Richard Ward

Advice and ideas on starting and running a salon in an inspirational video by top salon owner Richard Ward.
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3 direct mail ideas for salons and spas

My blog on getting the most from direct mail was first published in July’s The…

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A Quick Tip To Build Salon Brand Awareness

A quick tip to build salon brand awareness

Here is a simple, but effective, idea for free advertising which a surprising number of…

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