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A smarter way to #GrowYourSalon

Owning a hair or beauty salon is great fun and very rewarding but it can also be hard work and tough at times. I know. I spend most of my days in and out of salons helping owners and managers to market and grow their business.

This blog is here to support and inspire you with practical marketing and business advice specifically for salons and spas. Remember: you are not what has happened to you. You are what you choose to become.

– Alice Kirby, Lockhart Meyer Salon Marketing

Autumn special offer ideas to boost salon business

Do your salon profits plummet in autumn as clients stretch their appointments into December? Try these seasonal offers and ideas to fill columns without hurting your bottom line.
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A marketing opportunity that’s too good to be true?

Is that free marketing opportunity really an expensive mistake? Think before you jump in.
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Instagram hashtags can damage your salon brand

Are you using these seemingly harmless Instagram hashtags? If so, stop now.
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How to use emojis in your salon social marketing

How to use emojis to market your hair or beauty salon on social and in email marketing. And when to avoid them.
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How’s your ‘new normal’ salon client experience?

You’ve invested in the best PPE and set up strict coronavirus systems. But have you thought how the ‘new normal’ salon experience will make your clients feel?
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Sara Shoemark spills the beans on wowing beauty clients

To celebrate International Women's Day on 8th March 2020 I spoke to a business women who has achieved great success with her salons and earned the respect of her peers throughout the UK beauty industry.
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How to convert callers into paying salon clients fast

An easy psychology tip to try now, and convert more salon callers into new paying clients.
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How to use colour to market your salon on Instagram

Colours can change how clients feel about and perceive your beauty, aesthetic or hair business. Choose the right colours when marketing on Instagram and salon social media to influence followers’ behaviour and decision-making.
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How to run a salon Facebook giveaway contest

Run a Facebook giveaway contest and shout about your salon brand to a new local audience. Here's how:
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