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A smarter way to #GrowYourSalon

Owning a hair or beauty salon is great fun and very rewarding but it can also be hard work and tough at times. I know. I spend most of my days in and out of salons helping owners and managers to market and grow their business.

This blog is here to support and inspire you with practical marketing and business advice specifically for salons and spas. Remember: you are not what has happened to you. You are what you choose to become.

– Alice Kirby, Lockhart Meyer Salon Marketing

One big salon marketing mistake you must avoid

Don’t make this common salon marketing mistake. I often see hair and beauty businesses falling into this trap and thinking their marketing has failed.
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Mother’s Day marketing ideas for salons & spas

Looking for salon marketing ideas for Mother’s Day? Practical tips for offers, website, social media, locally and in-salon.
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9 Valentine’s Day marketing ideas for beauty and hair salons

Looking for Valentine's Day promotional tips to market your hair or beauty business? 9 actionable ideas to start now...
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5 steps: ensure your salon business survives COVID-19

How to market your beauty, aesthetic or hair business during the coronavirus shutdown, and survive and thrive...
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How To Attract New Clients To A Beauty Or Hair Salon In 2020

How to attract new clients to a beauty or hair salon in 2021

Looking to attract new clients to your hair or beauty salon? 8 key ways to find new customers for your salon or spa business and build your client list.
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20 Christmas Salon Retail Tips That Work

21 Christmas salon retail tips that work

Ensure your retail sales soar this Christmas with my practical tips on creating eye-catching festive window and interior retail displays that sell.
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A marketing opportunity that’s too good to be true?

Is that free marketing opportunity really an expensive mistake? Think before you jump in.
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Instagram hashtags can damage your salon brand

Are you using these seemingly harmless Instagram hashtags? If so, stop now.
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How to use emojis in your salon social marketing

How to use emojis to market your hair or beauty salon on social and in email marketing. And when to avoid them.
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