A smarter way to grow your salon...
#GrowYourSalon
Owning a hair or beauty salon is great fun and very rewarding but it can also be hard work and tough at times. I know. I spend most of my days in and out of salons helping owners and managers to market and grow their business.
This blog is here to support and inspire you with practical marketing and business advice specifically for salons and spas. Remember: you are not what has happened to you. You are what you choose to become.
– Alice Kirby, Lockhart Meyer Salon Marketing
National Minimum & Living Wage increases April 2018
Is your salon, spa or aesthetic clinic paying the right National Minimum and Living Wage? Find the April 2018 increases here.
Mother’s Day marketing ideas for salons and spas
Looking for marketing ideas for Mother’s Day? Try these ideas for offers, online campaigns and salon social, and download my free Facebook Cheat Sheet.
How to write a salon marketing plan that works
Are you writing a marketing plan for your salon or aesthetics business? Creating a marketing plan will make a significant impact on your business’s profitability, ability to attract new clients and boost retention.
New Year salon marketing ideas for January & February
Is your hair or beauty business quiet in January? 7 marketing ideas to reduce downtime and get your clients spending in the new year.
Reducing salon no shows and last minute cancellations
Do you suffer from no-shows and last minute cancellations? I look at how to reduce them and how best to handle them when they happen.
Salon marketing ideas for Black Friday
What’s your salon or spa doing for Black Friday? It’s a marketing opportunity you’d be foolish to overlook…
15 tips for salon receptionists: a powerful checklist
15 must-know tips and ideas to ensure your salon receptionist is a valuable marketing tool, not an expensive luxury.
Master body language to manage your salon team
I stumbled across this TED Talk video and immediately wanted to share it. Try these tips at your next team meeting or with an awkward client and you'll be converted too.
Special offer ideas to boost salon business this autumn
Do your salon profits plummet in autumn as clients stretch their appointments into December? Try these seasonal offers and ideas to fill columns without hurting your bottom line.