A smarter way to grow your salon...
#GrowYourSalon
Owning a hair or beauty salon is great fun and very rewarding but it can also be hard work and tough at times. I know. I spend most of my days in and out of salons helping owners and managers to market and grow their business.
This blog is here to support and inspire you with practical marketing and business advice specifically for salons and spas. Remember: you are not what has happened to you. You are what you choose to become.
– Alice Kirby, Lockhart Meyer Salon Marketing
Recommend a friend schemes for salons: the definitive guide
Triple your recommendations with our latest guide on word-of-mouth referrals for salons, spas and clinics, plus practical advice on how to skyrocket your referrals
Father’s Day marketing ideas for salons and spas
Is your business making the most of Father's Day? Our guide on how to market your salon, clinic or spa packed with practical ideas, tips and promotions.
Improve your salon Facebook with a quick spring-clean
Turbo-charge your salon Facebook with a quick spring-clean. 10 practical salon marketing tips to help you make the most of your Facebook Business Page for hair and beauty businesses.
Birthday marketing ideas to enchant salon clients
Client birthdays are a unique marketing opportunity you can’t afford to miss. If you’re just sending an email then you’re missing a trick. Happy birthday is one of the easiest and best ways to wow your hair and beauty customers… here’s how.
How to write a salon marketing plan that works
Are you writing a marketing plan for your salon or aesthetics business? Creating a marketing plan will make a significant impact on your business’s profitability, ability to attract new clients and boost retention.
New Year salon marketing ideas for January & February
Is your hair or beauty business quiet in January? 7 marketing ideas to reduce downtime and get your clients spending in the new year.
Reducing salon no shows and last minute cancellations
Do you suffer from no-shows and last minute cancellations? I look at how to reduce them and how best to handle them when they happen.
Salon marketing ideas for Black Friday
What’s your salon or spa doing for Black Friday? It’s a marketing opportunity you’d be foolish to overlook…
15 tips for salon receptionists: a powerful checklist
15 must-know tips and ideas to ensure your salon receptionist is a valuable marketing tool, not an expensive luxury.