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A smarter way to #GrowYourSalon

Owning a hair or beauty salon is great fun and very rewarding but it can also be hard work and tough at times. I know. I spend most of my days in and out of salons helping owners and managers to market and grow their business.

This blog is here to support and inspire you with practical marketing and business advice specifically for salons and spas. Remember: you are not what has happened to you. You are what you choose to become.

– Alice Kirby, Lockhart Meyer Salon Marketing

20 Christmas Salon Retail Tips That Work
21 Christmas salon retail tips that work
Ensure your retail sales soar this Christmas with my practical tips on creating eye-catching festive window and interior retail displays that sell.
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2 simple phrases that tempt clients to spend…
Writing a beauty or hair offer? Think carefully about the words you choose. Some people are more likely to buy when they see the word ‘get’ while others are more persuaded when they see ‘save’. Here’s why...
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Make Pink October 2019 a salon marketing triumph
Thinking of running a salon or spa fundraiser for Breast Cancer Awareness this October? 25 tips plus marketing advice and ideas to ensure it’s a roaring success.
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Using hashtags for hair and beauty businesses (with examples)
Dozens of hashtag examples to use plus 7 easy but effective #hashtag marketing tips.
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Toss Out Your Salon Mirrors... And Other Business Ideas
Toss out your salon mirrors… and other business ideas
Explore everything and dismiss nothing if you want to be a successful entrepreneur. Business ideas to get you thinking...
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How ‘frequency of visit’ transforms salon revenue
We all know that loyalty and retention are fundamental to a profitable salon, but it’s easy to overlook the almost magical effect frequency of visit (FOV) has on your bottom line.
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Father’s Day marketing ideas for salons and spas
Is your business making the most of Father's Day? Our guide on how to market your salon, clinic or spa packed with practical ideas, tips and promotions.
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An easy way to boost revenue… quickly
Are you focusing too much on attracting new clients and overlooking the sales opportunity on your doorstep? And no, I’m not talking about client retention. I’m talking about cross-selling...
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You get what you pay for…

I was chatting to a skin clinic owner recently. She has attractive premises, some seriously…

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