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A smarter way to #GrowYourSalon

Owning a hair or beauty salon is great fun and very rewarding but it can also be hard work and tough at times. I know. I spend most of my days in and out of salons helping owners and managers to market and grow their business.

This blog is here to support and inspire you with practical marketing and business advice specifically for salons and spas. Remember: you are not what has happened to you. You are what you choose to become.

– Alice Kirby, Lockhart Meyer Salon Marketing

Black Friday marketing ideas for hair & beauty businesses

Planning any marketing for Black Friday? Love it or loathe it, it’s an opportunity you’d be foolish to ignore. Try these ideas.
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Rent a chair or employees for your salon? Which is best?

Freelance rent-a-chair or employees? Which is the best route for your salon or clinic. Alice looks at the pros and cons.
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Autumn salon marketing & social media ideas

Seasonal marketing and salon social ideas to fill those appointments without hurting your bottom line.
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Make Pink October a salon marketing triumph

Thinking of running a salon or spa fundraiser for Breast Cancer Awareness this October? 25 tips plus marketing advice and ideas to ensure it’s a roaring success.
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Sell more salon retail with these top merchandising tips

How to be a salon merchandising maestro and max out your retail sales...
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Why a salon blog boosts business and how to write one

Why you need a brilliant blog. And tips on how to make it happen...
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One big salon marketing mistake you must avoid

Don’t make this common salon marketing mistake. I often see hair and beauty businesses falling into this trap and thinking their marketing has failed.
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5 steps: ensure your salon business survives COVID-19

How to market your beauty, aesthetic or hair business during the coronavirus shutdown, and survive and thrive...
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How To Attract New Clients To A Beauty Or Hair Salon In 2020

How to attract new clients to a beauty or hair salon

Looking to attract new clients to your hair or beauty salon? 8 key ways to find new customers for your salon or spa business and build your client list.
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