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A smarter way to #GrowYourSalon

Owning a hair or beauty salon is great fun and very rewarding but it can also be hard work and tough at times. I know. I spend most of my days in and out of salons helping owners and managers to market and grow their business.

This blog is here to support and inspire you with practical marketing and business advice specifically for salons and spas. Remember: you are not what has happened to you. You are what you choose to become.

– Alice Kirby, Lockhart Meyer Salon Marketing

How’s your ‘new normal’ salon client experience?

You’ve invested in the best PPE and set up strict coronavirus systems. But have you thought how the ‘new normal’ salon experience will make your clients feel?
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Sara Shoemark spills the beans on wowing beauty clients

To celebrate International Women's Day on 8th March 2020 I spoke to a business women who has achieved great success with her salons and earned the respect of her peers throughout the UK beauty industry.
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How to convert callers into paying salon clients fast

An easy psychology tip to try now, and convert more salon callers into new paying clients.
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How to use colour to market your salon on Instagram

Colours can change how clients feel about and perceive your beauty, aesthetic or hair business. Choose the right colours when marketing on Instagram and salon social media to influence followers’ behaviour and decision-making.
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How to run a salon Facebook giveaway contest

Run a Facebook giveaway contest and shout about your salon brand to a new local audience. Here's how:
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National Minimum & Living Wage increases April 2021 for salons

Is your salon, spa or aesthetic clinic paying the right National Minimum and Living Wage? Find the April 2021 increases here...
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7 best Leap Year marketing ideas for salons

The 29th falls on a Saturday this year. A busy day for salons, clinics and spas so it’s a cracking excuse to drive some extra business.
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How To Create A Salon Social Media Marketing Plan: 7 Steps

How to create a salon social media marketing plan

Write a salon social media marketing plan for your hair, beauty or aesthetic business with our 7 step guide...
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25 Christmas Facebook Marketing Ideas For Salons & Spas

25 Christmas Facebook marketing ideas for salons & spas

Stuck for Christmas Facebook ideas? Try these easy 25 Facebook tips for busy salons and spas and get ahead before the rush.
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