Ensure your retail sales soar this Christmas with my practical tips on creating eye-catching festive window and interior retail displays that sell.
Writing a beauty or hair offer? Think carefully about the words you choose. Some people are more likely to buy when they see the word ‘get’ while others are more persuaded when they see ‘save’. Here’s why...
Thinking of running a salon or spa fundraiser for Breast Cancer Awareness this October? 25 tips plus marketing advice and ideas to ensure it’s a roaring success.
Dozens of hashtag examples to use plus 7 easy but effective #hashtag marketing tips.
Explore everything and dismiss nothing if you want to be a successful entrepreneur. Business ideas to get you thinking...
We all know that loyalty and retention are fundamental to a profitable salon, but it’s easy to overlook the almost magical effect frequency of visit (FOV) has on your bottom line.
Is your business making the most of Father's Day? Our guide on how to market your salon, clinic or spa packed with practical ideas, tips and promotions.
Are you focusing too much on attracting new clients and overlooking the sales opportunity on your doorstep? And no, I’m not talking about client retention. I’m talking about cross-selling...
I was chatting to a skin clinic owner recently. She has attractive premises, some seriously…