A smarter way to #GrowYourSalon
Owning a hair or beauty salon is great fun and very rewarding but it can also be hard work and tough at times. I know. I spend most of my days in and out of salons helping owners and managers to market and grow their business.
This blog is here to support and inspire you with practical marketing and business advice specifically for salons and spas. Remember: you are not what has happened to you. You are what you choose to become.
– Alice Kirby, Lockhart Meyer Salon Marketing
National Minimum & Living Wage increases April 2021 for salons
Is your salon, spa or aesthetic clinic paying the right National Minimum and Living Wage? Find the April 2021 increases here...
7 best Leap Year marketing ideas for salons
The 29th falls on a Saturday this year. A busy day for salons, clinics and spas so it’s a cracking excuse to drive some extra business.
How to create a salon social media marketing plan
Write a salon social media marketing plan for your hair, beauty or aesthetic business with our 7 step guide...
25 Christmas Facebook marketing ideas for salons & spas
Stuck for Christmas Facebook ideas? Try these easy 25 Facebook tips for busy salons and spas and get ahead before the rush.
2 simple phrases that tempt clients to spend…
Writing a beauty or hair offer? Think carefully about the words you choose. Some people are more likely to buy when they see the word ‘get’ while others are more persuaded when they see ‘save’. Here’s why...
Make Pink October a salon marketing triumph
Thinking of running a salon or spa fundraiser for Breast Cancer Awareness this October? 25 tips plus marketing advice and ideas to ensure it’s a roaring success.
Using hashtags for hair and beauty businesses (with examples)
Dozens of hashtag examples to use plus 7 easy but effective #hashtag marketing tips.
Toss out your salon mirrors… and other business ideas
Explore everything and dismiss nothing if you want to be a successful entrepreneur. Business ideas to get you thinking...
How ‘frequency of visit’ transforms salon revenue
We all know that loyalty and retention are fundamental to a profitable salon, but it’s easy to overlook the almost magical effect frequency of visit (FOV) has on your bottom line.