A smarter way to grow your salon...
#GrowYourSalon
Owning a hair or beauty salon is great fun and very rewarding but it can also be hard work and tough at times. I know. I spend most of my days in and out of salons helping owners and managers to market and grow their business.
This blog is here to support and inspire you with practical marketing and business advice specifically for salons and spas. Remember: you are not what has happened to you. You are what you choose to become.
– Alice Kirby, Lockhart Meyer Salon Marketing
Master body language to manage your salon team
I stumbled across this TED Talk video and immediately wanted to share it. Try these tips at your next team meeting or with an awkward client and you'll be converted too.
Special offer ideas to boost salon business this autumn
Do your salon profits plummet in autumn as clients stretch their appointments into December? Try these seasonal offers and ideas to fill columns without hurting your bottom line.
Rent a chair or employees for your salon? Which is best?
Freelance rent-a-chair or employed staff? Which is the most profitable and risk free route for your hair salon. We weigh up the pros and cons.
Is apathy ruining your salon business?
Is apathy preventing your business from growing? Is complacency holding you back? Stop surviving, and start thriving. Here’s how…
Marketing to mature hair & beauty clients successfully
Are you mishandling this highly profitable group of hair and beauty clients? Missing out on sales opportunities? The over 45s are marketing gold…
Top Christmas tips on how to market your salon or spa
Wishing you’d fired up your festive marketing earlier? Don’t worry. There’s still time to get ahead of the game. And your local competitors.
20 Christmas salon retail tips that work
Ensure your retail sales soar this Christmas with my practical tips on creating eye-catching festive window and interior retail displays that sell.
How to weed out salon troublemakers when interviewing
Avoid hiring troublesome salon employees by spotting these warning signs when interviewing. Ignore these recruitment red flags at your peril.
A toxic question to avoid when hiring
Ever said, “Someone with experience and a following” is just what this salon needs right now? Be very careful of what you wish for.