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A smarter way to grow your salon...


Owning a hair or beauty salon is great fun and very rewarding but it can also be hard work and tough at times. I know. I spend most of my days in and out of salons helping owners and managers to market and grow their business.

This blog is here to support and inspire you with practical marketing and business advice specifically for salons and spas. Remember: you are not what has happened to you. You are what you choose to become.

– Alice Kirby, Lockhart Meyer Salon Marketing

New Year Salon Marketing Ideas For January & February
New Year salon marketing ideas for January & February
Is your hair or beauty business quiet in January? 7 marketing ideas to reduce downtime and get your clients spending in the new year.
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Reducing salon no shows and last minute cancellations
Do you suffer from no-shows and last minute cancellations? I look at how to reduce them and how best to handle them when they happen.
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Setting Up Your Own Beauty Or Hair Business
Setting up your own beauty or hair business
If you'd love to open a hair or beauty salon, set up a mobile business or rent a chair or treatment room, find out how to overcome your doubts and get started on making your dream come true...
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15 tips for salon receptionists: a powerful checklist
15 must-know tips and ideas to ensure your salon receptionist is a valuable marketing tool, not an expensive luxury.
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Master Body Language To Manage Your Salon Team
Master body language to manage your salon team
I stumbled across this TED Talk video and immediately wanted to share it. Try these tips at your next team meeting or with an awkward client and you'll be converted too.
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How to recruit the best salon team (for less)
Finding it tough to recruit the right new talent for your salon or clinic? You need to stand out from the local crowd. Here’s how...
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Rent A Chair Or Employees For Your Salon? Which Is Best?
Rent a chair or employees for your salon? Which is best?
Freelance rent-a-chair or employed staff? Which is the most profitable and risk free route for your hair salon. We weigh up the pros and cons.
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Is Apathy Ruining Your Salon Business?
Is apathy ruining your salon business?
Is apathy preventing your business from growing? Is complacency holding you back? Stop surviving, and start thriving. Here’s how…
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Marketing to mature hair & beauty clients successfully
Are you mishandling this highly profitable group of hair and beauty clients? Missing out on sales opportunities? The over 45s are marketing gold…
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