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A smarter way to #GrowYourSalon

Owning a hair or beauty salon is great fun and very rewarding but it can also be hard work and tough at times. I know. I spend most of my days in and out of salons helping owners and managers to market and grow their business.

This blog is here to support and inspire you with practical marketing and business advice specifically for salons and spas. Remember: you are not what has happened to you. You are what you choose to become.

– Alice Kirby, Lockhart Meyer Salon Marketing

2 simple phrases that tempt clients to spend…

Writing a beauty or hair offer? Think carefully about the words you choose. Some people are more likely to buy when they see the word ‘get’ while others are more persuaded when they see ‘save’. Here’s why...
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Using hashtags for hair and beauty businesses (with examples)

Dozens of hashtag examples to use plus 7 easy but effective #hashtag marketing tips.
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Toss Out Your Salon Mirrors... And Other Business Ideas

Toss out your salon mirrors… and other business ideas

Explore everything and dismiss nothing if you want to be a successful entrepreneur. Business ideas to get you thinking...
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How ‘frequency of visit’ transforms salon revenue

We all know that loyalty and retention are fundamental to a profitable salon, but it’s easy to overlook the almost magical effect frequency of visit (FOV) has on your bottom line.
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An easy way to boost revenue… quickly

Are you focusing too much on attracting new clients and overlooking the sales opportunity on your doorstep? And no, I’m not talking about client retention. I’m talking about cross-selling...
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You get what you pay for…

I was chatting to a skin clinic owner recently. She has attractive premises, some seriously…

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9 body language tips to impress salon clients

Is sloppy body language letting your team down? Are clients getting the wrong message? Ideas and tips for a salon or spa training session on powerful non verbal communication.
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The reason clients aren’t booking your new treatment

In this #MarketingMonday Alice looks at why clients aren’t rushing to book your new beauty or aesthetic treatment… and what you can do to encourage them.
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How to get priceless feedback from salon clients

Discover what your clients really think about your customer service with these step-by-step tips.
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