skip to Main Content

A smarter way to #GrowYourSalon

Owning a hair or beauty salon is great fun and very rewarding but it can also be hard work and tough at times. I know. I spend most of my days in and out of salons helping owners and managers to market and grow their business.

This blog is here to support and inspire you with practical marketing and business advice specifically for salons and spas. Remember: you are not what has happened to you. You are what you choose to become.

– Alice Kirby, Lockhart Meyer Salon Marketing

How to use colour to market your salon on Instagram

Colours can change how clients feel about and perceive your beauty, aesthetic or hair business. Choose the right colours when marketing on Instagram and salon social media to influence followers’ behaviour and decision-making.
Read more

How to run a salon Facebook giveaway contest

Run a Facebook giveaway contest and shout about your salon brand to a new local audience. Here's how:
Read more

7 best Leap Year marketing ideas for salons

The 29th falls on a Saturday this year. A busy day for salons, clinics and spas so it’s a cracking excuse to drive some extra business.
Read more

2 simple phrases that tempt clients to spend…

Writing a beauty or hair offer? Think carefully about the words you choose. Some people are more likely to buy when they see the word ‘get’ while others are more persuaded when they see ‘save’. Here’s why...
Read more

Using hashtags for hair and beauty businesses (with examples)

Dozens of hashtag examples to use plus 7 easy but effective #hashtag marketing tips.
Read more
Toss Out Your Salon Mirrors... And Other Business Ideas

Toss out your salon mirrors… and other business ideas

Explore everything and dismiss nothing if you want to be a successful entrepreneur. Business ideas to get you thinking...
Read more

How ‘frequency of visit’ transforms salon revenue

We all know that loyalty and retention are fundamental to a profitable salon, but it’s easy to overlook the almost magical effect frequency of visit (FOV) has on your bottom line.
Read more

An easy way to boost revenue… quickly

Are you focusing too much on attracting new clients and overlooking the sales opportunity on your doorstep? And no, I’m not talking about client retention. I’m talking about cross-selling...
Read more

You get what you pay for…

I was chatting to a skin clinic owner recently. She has attractive premises, some seriously…

Read more
Back To Top