A smarter way to #GrowYourSalon
Owning a hair or beauty salon is great fun and very rewarding but it can also be hard work and tough at times. I know. I spend most of my days in and out of salons helping owners and managers to market and grow their business.
This blog is here to support and inspire you with practical marketing and business advice specifically for salons and spas. Remember: you are not what has happened to you. You are what you choose to become.
– Alice Kirby, Lockhart Meyer Salon Marketing
Is your salon receptionist making you money?
In this post I show you how to transform your front-of-house from a cost centre to a profit centre.
Who is your spa or salon’s ideal client?
Forget marketing to everyone if you want to grow your spa business. Target your ideal customer if you want to increase profits and be fully booked.
Powerful tips for a perfect salon or spa consultation
Are your client consultations working hard enough for you? I take a look at how to up your team’s game, wow clients and boost your profits.
Why a salon staff handbook is gold dust & how to get it read
Do you have a salon or spa Staff Handbook? Tips on why you need one, what to include, getting it read and where to find a hair & beauty industry-specific handbook.
Why hair and beauty trade shows are good for business
Our 2018 calendar of all major hair and beauty trade shows (UK & Ireland). Where to get free tickets and why a visit will grow your business.
4 salon New Year resolutions to make this year your best yet
Make this your best year yet. New year salon resolution ideas for hair, beauty and aesthetic business owners.
How to show holiday opening hours on Google My Business
Have you scheduled your Christmas and holiday opening hours on Google My Business? If you don’t Google will add a confusing “hours may differ” message. It’s easy. Here’s how.
Is your salon vulnerable to cyber fraud and data theft?
How to protect your hair or beauty business from cyber attack. A hairdressing salon recently paid a €1000 ransom after their client data was hacked and locked.
Why salon reviews are marketing dynamite & how to get them
Are you harnessing the power of online reviews for your spa or salon? A detailed guide on how they can skyrocket your salon marketing.