Writing a beauty or hair offer? Think carefully about the words you choose. Some people are more likely to buy when they see the word ‘get’ while others are more persuaded when they see ‘save’. Here’s why...

Dozens of hashtag examples to use plus 7 easy but effective #hashtag marketing tips.

Are you focusing too much on attracting new clients and overlooking the sales opportunity on your doorstep? And no, I’m not talking about client retention. I’m talking about cross-selling...

Wishing you’d fired up your festive marketing earlier? Don’t worry. There’s still time to get ahead of the game. And your local competitors.

Looking to add £40,000 to your salon revenue? Try this simple, yet effective business idea.

Are your client consultations working hard enough for you? I take a look at how to up your team’s game, wow clients and boost your profits.

Are celebrity endorsements worth using to sell retail in your salon or spa? Yes, and here’s how to get the best out of them for your hair & beauty business.

Selling more spa or salon gift vouchers is an easy way to increase profit and encourage new clients to visit your hair and beauty business.

How to make your beauty or hair salon promotions, offers and prices more tempting to your clients, for free.