15 tips for salon receptionists: a powerful checklist
15 must-know tips and ideas to ensure your salon receptionist is a valuable marketing tool, not an expensive luxury.
Mother’s Day marketing ideas for salons & spas
Looking for salon marketing ideas for Mother’s Day? Practical tips for offers, website, social media, locally and in-salon.
9 Valentine’s Day marketing ideas for beauty and hair salons
Looking for Valentine's Day promotional tips to market your hair or beauty business? 9 actionable ideas to start now...
5 steps: ensure your salon business survives COVID-19
How to market your beauty, aesthetic or hair business during the coronavirus shutdown, and survive and thrive...
Black Friday marketing ideas for hair and beauty businesses
Planning any marketing for Black Friday? Love it or loathe it, it’s an opportunity you’d be foolish to ignore. Try these ideas.
How’s your ‘new normal’ salon client experience?
You’ve invested in the best PPE and set up strict coronavirus systems. But have you thought how the ‘new normal’ salon experience will make your clients feel?
Sara Shoemark spills the beans on wowing beauty clients
To celebrate International Women's Day on 8th March 2020 I spoke to a business women who has achieved great success with her salons and earned the respect of her peers throughout the UK beauty industry.
How to convert callers into paying salon clients fast
An easy psychology tip to try now, and convert more salon callers into new paying clients.
25 Christmas Facebook marketing ideas for salons & spas
Stuck for Christmas Facebook ideas? Try these easy 25 Facebook tips for busy salons and spas and get ahead before the rush.