You’ve invested in the best PPE and set up strict coronavirus systems. But have you thought how the ‘new normal’ salon experience will make your clients feel?

How to market your beauty, aesthetic or hair business during the coronavirus shutdown, and survive and thrive...

To celebrate International Women's Day on 8th March 2020 I spoke to a business women who has achieved great success with her salons and earned the respect of her peers throughout the UK beauty industry.

Looking for salon marketing ideas for Mother’s Day? Practical tips for offers, website, social media, locally and in-salon.

An easy psychology tip to try now, and convert more salon callers into new paying clients.

Looking for Valentine's Day promotional tips to market your hair or beauty business? 9 actionable ideas to start now...

Stuck for Christmas Facebook ideas? Try these easy 25 Facebook tips for busy salons and spas and get ahead before the rush.

Planning any marketing for Black Friday? Love it or loathe it, it’s an opportunity you’d be foolish to ignore. Try these ideas.

Writing a beauty or hair offer? Think carefully about the words you choose. Some people are more likely to buy when they see the word ‘get’ while others are more persuaded when they see ‘save’. Here’s why...