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New Year salon marketing ideas for January & February

Is your hair or beauty business quiet in January? 6 marketing ideas to reduce downtime and get your clients spending in the new year.
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Black Friday marketing ideas for hair & beauty businesses

Planning any marketing for Black Friday? Love it or loathe it, it’s an opportunity you’d be foolish to ignore. Try these ideas.
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Make Pink October a salon marketing triumph

Thinking of running a salon or spa fundraiser for Breast Cancer Awareness this October? 25 tips plus marketing advice and ideas to ensure it’s a roaring success.
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5 steps: ensure your salon business survives COVID-19

How to market your beauty, aesthetic or hair business during the coronavirus shutdown, and survive and thrive...
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How’s your ‘new normal’ salon client experience?

You’ve invested in the best PPE and set up strict coronavirus systems. But have you thought how the ‘new normal’ salon experience will make your clients feel?
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Sara Shoemark spills the beans on wowing beauty clients

To celebrate International Women's Day on 8th March 2020 I spoke to a business women who has achieved great success with her salons and earned the respect of her peers throughout the UK beauty industry.
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How to convert callers into paying salon clients fast

An easy psychology tip to try now, and convert more salon callers into new paying clients.
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2 simple phrases that tempt clients to spend…

Writing a beauty or hair offer? Think carefully about the words you choose. Some people are more likely to buy when they see the word ‘get’ while others are more persuaded when they see ‘save’. Here’s why...
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How ‘frequency of visit’ transforms salon revenue

We all know that loyalty and retention are fundamental to a profitable salon, but it’s easy to overlook the almost magical effect frequency of visit (FOV) has on your bottom line.
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