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How’s your ‘new normal’ salon client experience?

You’ve invested in the best PPE and set up strict coronavirus systems. But have you thought how the ‘new normal’ salon experience will make your clients feel?
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Sara Shoemark spills the beans on wowing beauty clients

To celebrate International Women's Day on 8th March 2020 I spoke to a business women who has achieved great success with her salons and earned the respect of her peers throughout the UK beauty industry.
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How to convert callers into paying salon clients fast

An easy psychology tip to try now, and convert more salon callers into new paying clients.
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2 simple phrases that tempt clients to spend…

Writing a beauty or hair offer? Think carefully about the words you choose. Some people are more likely to buy when they see the word ‘get’ while others are more persuaded when they see ‘save’. Here’s why...
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How ‘frequency of visit’ transforms salon revenue

We all know that loyalty and retention are fundamental to a profitable salon, but it’s easy to overlook the almost magical effect frequency of visit (FOV) has on your bottom line.
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An easy way to boost revenue… quickly

Are you focusing too much on attracting new clients and overlooking the sales opportunity on your doorstep? And no, I’m not talking about client retention. I’m talking about cross-selling...
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You get what you pay for…

I was chatting to a skin clinic owner recently. She has attractive premises, some seriously…

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9 body language tips to impress salon clients

Is sloppy body language letting your team down? Are clients getting the wrong message? Ideas and tips for a salon or spa training session on powerful non verbal communication.
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The reason clients aren’t booking your new treatment

In this #MarketingMonday Alice looks at why clients aren’t rushing to book your new beauty or aesthetic treatment… and what you can do to encourage them.
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