You’ve invested in the best PPE and set up strict coronavirus systems. But have you thought how the ‘new normal’ salon experience will make your clients feel?

To celebrate International Women's Day on 8th March 2020 I spoke to a business women who has achieved great success with her salons and earned the respect of her peers throughout the UK beauty industry.

An easy psychology tip to try now, and convert more salon callers into new paying clients.

Writing a beauty or hair offer? Think carefully about the words you choose. Some people are more likely to buy when they see the word ‘get’ while others are more persuaded when they see ‘save’. Here’s why...

We all know that loyalty and retention are fundamental to a profitable salon, but it’s easy to overlook the almost magical effect frequency of visit (FOV) has on your bottom line.

Are you focusing too much on attracting new clients and overlooking the sales opportunity on your doorstep? And no, I’m not talking about client retention. I’m talking about cross-selling...

Is sloppy body language letting your team down? Are clients getting the wrong message? Ideas and tips for a salon or spa training session on powerful non verbal communication.

In this #MarketingMonday Alice looks at why clients aren’t rushing to book your new beauty or aesthetic treatment… and what you can do to encourage them.