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How ‘frequency of visit’ transforms salon revenue
We all know that loyalty and retention are fundamental to a profitable salon, but it’s easy to overlook the almost magical effect frequency of visit (FOV) has on your bottom line.
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Father’s Day marketing ideas for salons and spas
Is your business making the most of Father's Day? Our guide on how to market your salon, clinic or spa packed with practical ideas, tips and promotions.
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An easy way to boost revenue… quickly
Are you focusing too much on attracting new clients and overlooking the sales opportunity on your doorstep? And no, I’m not talking about client retention. I’m talking about cross-selling...
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You get what you pay for…

I was chatting to a skin clinic owner recently. She has attractive premises, some seriously…

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9 body language tips to impress salon clients
Is sloppy body language letting your team down? Are clients getting the wrong message? Ideas and tips for a salon or spa training session on powerful non verbal communication.
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The reason clients aren’t booking your new treatment
In this #MarketingMonday Alice looks at why clients aren’t rushing to book your new beauty or aesthetic treatment… and what you can do to encourage them.
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How to get priceless feedback from salon clients
Discover what your clients really think about your customer service with these step-by-step tips.
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60 quick salon marketing ideas… if you only have 10 minutes
Struggling to find time to market your business? 60 quick easy ways to promote your salon, spa or clinic in just 10 minutes a day.
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Recommend a friend schemes for salons: the definitive guide
Triple your recommendations with our latest guide on word-of-mouth referrals for salons, spas and clinics, plus practical advice on how to skyrocket your referrals
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