Triple your recommendations with our latest guide on word-of-mouth referrals for salons, spas and clinics, plus practical advice on how to skyrocket your referrals

Turbo-charge your salon Facebook with a quick spring-clean. 10 practical salon marketing tips to help you make the most of your Facebook Business Page for hair and beauty businesses.

Client birthdays are a unique marketing opportunity you can’t afford to miss. If you’re just sending an email then you’re missing a trick. Happy birthday is one of the easiest and best ways to wow your hair and beauty customers… here’s how.

Are you writing a marketing plan for your salon or aesthetics business? Creating a marketing plan will make a significant impact on your business’s profitability, ability to attract new clients and boost retention.

Is your hair or beauty business quiet in January? 7 marketing ideas to reduce downtime and get your clients spending in the new year.

Do you suffer from no-shows and last minute cancellations? I look at how to reduce them and how best to handle them when they happen.

15 must-know tips and ideas to ensure your salon receptionist is a valuable marketing tool, not an expensive luxury.

Are you mishandling this highly profitable group of hair and beauty clients? Missing out on sales opportunities? The over 45s are marketing gold…

How to avoid common salon discount mistakes. Ideas on how to give salon discounts, special offers and deals profitably and without damaging your business.