Are you focusing too much on attracting new clients and overlooking the sales opportunity on your doorstep? And no, I’m not talking about client retention. I’m talking about cross-selling. It’s easy to forget that introducing an existing loyal client to…
Stuck for Christmas Facebook ideas? Try these easy 25 Facebook tips for busy salons and spas and get ahead before the rush.
Planning any marketing for Black Friday? Love it or loathe it, it’s an opportunity you’d be foolish to ignore. Try these ideas.
Writing a beauty or hair offer? Think carefully about the words you choose. Some people are more likely to buy when they see the word ‘get’ while others are more persuaded when they see ‘save’. Here’s why...
Thinking of running a salon or spa fundraiser for Breast Cancer Awareness this October? 25 tips plus marketing advice and ideas to ensure it’s a roaring success.
We all know that loyalty and retention are fundamental to a profitable salon, but it’s easy to overlook the almost magical effect frequency of visit (FOV) has on your bottom line.
Is your business making the most of Father's Day? Our guide on how to market your salon, clinic or spa packed with practical ideas, tips and promotions.
Looking for marketing ideas for Mother’s Day? Try these ideas for offers, online campaigns and salon social, and download my free Facebook Cheat Sheet.
Looking for Valentine's Day promotional tips for marketing your hair or beauty business? 9 practical ideas plus our free Valentine Facebook marketing toolkit.