We all know that loyalty and retention are fundamental to a profitable salon, but it’s easy to overlook the almost magical effect frequency of visit (FOV) has on your bottom line.
Is your business making the most of Father's Day? Our guide on how to market your salon, clinic or spa packed with practical ideas, tips and promotions.
Are you focusing too much on attracting new clients and overlooking the sales opportunity on your doorstep? And no, I’m not talking about client retention. I’m talking about cross-selling...
I was chatting to a skin clinic owner recently. She has attractive premises, some seriously high-end kit and assured me her team are forever on training courses. Clearly, she seemed to be offering a top-end service from an experienced, skilled…
Is sloppy body language letting your team down? Are clients getting the wrong message? Ideas and tips for a salon or spa training session on powerful non verbal communication.
In this #MarketingMonday Alice looks at why clients aren’t rushing to book your new beauty or aesthetic treatment… and what you can do to encourage them.
Discover what your clients really think about your customer service with these step-by-step tips.
Struggling to find time to market your business? 60 quick easy ways to promote your salon, spa or clinic in just 10 minutes a day.
Triple your recommendations with our latest guide on word-of-mouth referrals for salons, spas and clinics, plus practical advice on how to skyrocket your referrals