Are you writing a marketing plan for your salon or aesthetics business? Creating a marketing plan will make a significant impact on your business’s profitability, ability to attract new clients and boost retention.
Do you suffer from no-shows and last minute cancellations? I look at how to reduce them and how best to handle them when they happen.
If you'd love to open a hair or beauty salon, set up a mobile business or rent a chair or treatment room, find out how to overcome your doubts and get started on making your dream come true...
I stumbled across this TED Talk video and immediately wanted to share it. Try these tips at your next team meeting or with an awkward client and you'll be converted too.
Freelance rent-a-chair or employed staff? Which is the most profitable and risk free route for your hair salon. We weigh up the pros and cons.
Avoid hiring troublesome salon employees by spotting these warning signs when interviewing. Ignore these recruitment red flags at your peril.
How to design the best salon website. Leading salon and spa industry specialists give 12 ideas for designing a top hair or beauty business website.
How to avoid common salon discount mistakes. Ideas on how to give salon discounts, special offers and deals profitably and without damaging your business.
Forget marketing to everyone if you want to grow your spa business. Target your ideal customer if you want to increase profits and be fully booked.