How to get PR and grow your salon (this Christmas)

Here’s a quick PR idea to get your salon name in lights this festive season.

There often isn’t much news between Christmas and New Year so it can be a good time to get coverage . Plus, with only a skeleton staff on duty at many publications, journalists are likely to be more receptive than usual to stories which are sent in.


3 quick and easy ideas for salon PR

  • With New Year just around the corner think of a prediction story for 2016. Hair or beauty trends may seem like a cliché but they can work well.
  • With everyone bursting with turkey and New Year resolutions try offering hair care and/or beauty tips for readers.
  • Supporting your local community is always a great way to generate publicity for your salon, particularly at Christmas. Don’t forget to supply an eye-catching, high-resolution photograph with your press release to increase your chances of coverage.

Don’t have a salon PR agency on tap? Then try your hand at writing your own press release – here are our tips and advice on drafting a DIY hair or beauty salon press release.


Some festive PR cheer…

And, as it’s the festive season, here are 5 of my favourite quotes on why PR is important for salons – some thoughtful and others just fun!

It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you’ll do things differently.
– Warren Buffet

A good PR story is infinitely more effective than a front page ad.
– Richard Branson

Next to doing the right thing, the most important thing is to let people know you are doing the right thing.
– John D. Rockefeller

Some are born great, some achieve greatness, and some hire public relations officers.
– Daniel J. Boorstin

If I was down to the last dollar of my marketing budget I’d spend it on PR!
– Bill Gates

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