Potential clients do not look for a new hair salon using Facebook. They search on Google. 91% of all searches are now through Google. Your salon really cannot afford to ignore its Google ranking if you want to grow.
Google: the search King
To rank highly on the first page of Google for say, “hairdressers YOUR TOWN” your salon website content is crucial.
And let’s face it, you need to rank on the first page of such a specific search to stand any chance of attracting new clients online. 95% of people do not look past the first page of Google, as they find a salon within these first results.
Recent changes to Google searches
Late last year, Google announced an important update to its indexing system known as the “freshness update.” This latest key Google update rewards newer content on websites with a higher ranking in search results.
What does this mean for my salon website?
Having your salon website professionally designed and marketed is only the beginning. Keeping it fresh and up to date on an on-going basis is now more important than ever, for search engines, clients and potential clients.
If you want to be on the 1st page of Google you should continually add new content and pages to your salon website.
Moreover, it is important to insert your quality search keywords into this new content for the search engines, whilst still appealing to the human reader.
And if you don’t keep your content fresh and regularly updated?
Even reputable, well-established salons, with a high-quality website, may not show up in the first few Google search pages. You need to devote time and resources to staying “fresh and up to date”.
Keeping your salon website on Page 1 of Google
Your salon website has achieved the sought-after 1st page ranking. What next?
Don’t rest on your laurels. Invest time and money in keeping your website up to date.
Every salon website should consider having a promotions or exclusive offers section with new pages posted every few weeks.
A news section is also excellent for Google rankings but only if it is kept current. There is nothing worse than a site where the news section was last added to in November 2010.
And don’t forget: it’s not just Google search spiders that see your ever-changing website. If you want your clients and potential clients to keep re-visiting your salon website keep it fresh with plenty of useful ‘what’s in it for me’ advice and offers.