Here’s something no one really teaches you:
How to actually market a business.
Before I worked in marketing, I ran a design business.
(And before that I was a lawyer 😬).
When I first started out, I thought good service and pretty pictures would be enough.
But if I’m really honest… I often used to wing it.
Some weeks I’d have a promo plan but forget to tell my team.
One week I’d be all over social. The next? Nothing.
Sometimes I’d post, but the message didn’t match what we were doing behind the scenes.
And I never fully connected the dots between what I was promoting and what I was earning.
Maybe you’ve felt that too.
It took me a while to realise the answer wasn’t being more creative or more organised.
It was having a simple system that worked – even when I was rushed off my feet 👇
The 5 building blocks of smart salon marketing
If your marketing ever feels hit and miss, chances are you’re missing one (or more) of these:
#1. A clear promotion to focus on.
Not 6 ideas at once. Just one strong, clear offer.
#2. Tools to grow new clients, retention and spend per visit.
Think beyond the social post. How are you converting views into bookings?
#3. Retail messaging that sells (without sounding salesy).
You don’t have to push. You just need a plan.
#4. Consistent marketing visibility across online + in-salon.
Clients should see the same clear marketing message everywhere.
#5. A repeatable marketing routine.
A system that works even when you’re busy, short-staffed or overwhelmed.
I wish someone had told me this sooner:
You don’t need to do everything.
You just need to do the right things. Consistently.
Spot your gaps
What’s working for your biz? And what’s not?
➡️ Promo plan
➡️ Growth system
➡️ Retail content
➡️ Online + in-salon consistency
➡️ Repeatable routine
Now score each one:
✅ Solid ⚠️ Patchy ❌ Missing
Which block needs the most attention this month?
A final reminder (from someone who’s learned the hard way):
You don’t need to reinvent the wheel every week.
You just need a system that holds steady. Even when life doesn’t.
💡Clear. Consistent. Repeated.
That’s what gets results. Not the latest TikTok trend.
Let me know which block you’re focusing on this week. I’d love to hear.