A smarter way to grow your salon...


Owning a hair or beauty salon is great fun and very rewarding but it can also be hard work and tough at times. I know. I spend most of my days in and out of salons helping owners and managers to market and grow their business.

This blog is here to support and inspire you with practical marketing and business advice specifically for salons and spas. Remember: you are not what has happened to you. You are what you choose to become.

– Alice Kirby, Lockhart Meyer Salon Marketing

9 St Valentine’s Day Marketing Ideas For Beauty And Hair Salons

9 St Valentine’s Day marketing ideas for beauty and hair salons

Looking for Valentine's Day promotional tips for marketing your hair or beauty business? 9 practical ideas plus our free Valentine Facebook marketing toolkit.
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How To Write A Salon Marketing Plan That Works

How to write a salon marketing plan that works

Are you writing a marketing plan for your salon or aesthetics business? Creating a marketing plan will make a significant impact on your business’s profitability, ability to attract new clients and boost retention.
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New Year Salon Marketing Ideas For January & February

New Year salon marketing ideas for January & February

Is your hair or beauty business quiet in January? 7 marketing ideas to reduce downtime and get your clients spending in the new year.
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25 Top Salon Facebook Ideas For Christmas

25 top salon Facebook ideas for Christmas

Stuck for Christmas Facebook ideas? Try these easy 25 Facebook tips for busy salons and spas and get ahead before the rush.
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Top Christmas Tips On How To Market Your Salon Or Spa

Top Christmas tips on how to market your salon or spa

Wishing you’d fired up your festive marketing earlier? Don’t worry. There’s still time to get ahead of the game. And your local competitors.
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20 Christmas Salon Retail Tips That Work

20 Christmas salon retail tips that work

Ensure your retail sales soar this Christmas with my practical tips on creating eye-catching festive window and interior retail displays that sell.
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Special Offer Ideas To Boost Salon Business This Autumn

Special offer ideas to boost salon business this autumn

Do your salon profits plummet in autumn as clients stretch their appointments into December and nearer to Christmas?
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National Minimum Wage Increases In October 2016

National Minimum Wage increases in October 2016

Latest October 2016 UK National Minimum Wage and National Living Wage rate increases, how they affect your hair or beauty business and what should you pay your salon apprentices.
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Make Pink October A Fundraising Salon Marketing Triumph

Make Pink October a fundraising salon marketing triumph

Thinking of running a salon or spa event for Breast Cancer Awareness this October? 25 hands-on tips and ideas for ensuring it’s a roaring success.
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