14th February, 2012
Your salon’s students are its future. Nurture them and you’ll reap the business rewards. Last week I talked about National Apprenticeship Week (6-10 February 2012) and how your salon team and marketing could benefit. Well, here’s another opportunity, hot off the press, to showcase your talented students and create some exciting local PR. The Hairdressing… Read more
6th February, 2012
Did you know today is the start of National Apprenticeship Week 2012? Now in its fifth year, National Apprenticeship Week (6-10 February) is all about profile-raising. It’s a great opportunity to build your brand locally and recognise your salon trainees – they are the future of your business after all. Here are a few marketing and… Read more
9th January, 2012
Potential clients do not look for a new hair salon using Facebook. They search on Google. 91% of all searches are now through Google. Your salon really cannot afford to ignore its Google ranking if you want to grow. Google: the search King To rank highly on the first page of Google for say, “hairdressers… Read more
3rd January, 2012
As the saying goes: “If nothing changes, nothing changes”. If you want to grow your salon in 2012 now is the time – new year, new you! Change your approach to your salon marketing It may be difficult to accept but sometimes the only thing stopping you, is you. Take a long, hard look at your… Read more
16th December, 2011
Serving a chilled glass of wine or a refreshing beer is a great way of enhancing your client’s salon experience. Create a more relaxed mood in the evenings when your clients have left work behind them and are looking forward to a little pampering. The perfect after work sanctuary – dim the lights a touch,… Read more