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A smarter way to #GrowYourSalon

Owning a hair or beauty salon is great fun and very rewarding but it can also be hard work and tough at times. I know. I spend most of my days in and out of salons helping owners and managers to market and grow their business.

This blog is here to support and inspire you with practical marketing and business advice specifically for salons and spas. Remember: you are not what has happened to you. You are what you choose to become.

– Alice Kirby, Lockhart Meyer Salon Marketing

How to create a salon social media marketing plan

Write a salon social media marketing plan for your hair, beauty or aesthetic business with our 7 step guide...
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How to show holiday opening hours on Google My Business

Have you scheduled your Christmas and holiday opening hours on Google My Business? If you don’t Google will add a confusing “hours may differ” message. It’s easy. Here’s how.
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25 Christmas social media marketing ideas for salons & spas

Stuck for Christmas salon social ideas? Try these easy 25 social media tips for busy salons and spas and get ahead before the rush.
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New Year salon marketing ideas for January & February

Is your hair or beauty business quiet in January? 6 marketing ideas to reduce downtime and get your clients spending in the new year.
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21 Christmas salon retail tips that work

Make your retail sales soar this December. Hands-on tips for salon merchandising and eye-catching festive windows that sell.
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How to sell more salon gift cards

Selling more spa or salon gift vouchers is an easy way to increase profit and encourage new clients to visit your hair and beauty business.
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Christmas E-guide For Hair And Beauty Business

15 Christmas marketing tips for salons (with download)

Wishing you’d fired up your festive marketing earlier? Don’t worry. There’s still time to get ahead of the game. And your local competitors.
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Black Friday marketing ideas for hair & beauty businesses

Planning any marketing for Black Friday? Love it or loathe it, it’s an opportunity you’d be foolish to ignore. Try these ideas.
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Rent a chair or employees for your salon? Which is best?

Freelance rent-a-chair or employees? Which is the best route for your salon or clinic. Alice looks at the pros and cons.
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