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A smarter way to #GrowYourSalon

Owning a hair or beauty salon is great fun and very rewarding but it can also be hard work and tough at times. I know. I spend most of my days in and out of salons helping owners and managers to market and grow their business.

This blog is here to support and inspire you with practical marketing and business advice specifically for salons and spas. Remember: you are not what has happened to you. You are what you choose to become.

– Alice Kirby, Lockhart Meyer Salon Marketing

9 Valentine’s Day marketing ideas for beauty and hair salons

Looking for Valentine's Day promotional tips to market your hair or beauty business? 9 actionable ideas to start now...
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5 steps: ensure your salon business survives COVID-19

How to market your beauty, aesthetic or hair business during the coronavirus shutdown, and survive and thrive...
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20 Christmas Salon Retail Tips That Work

21 Christmas salon retail tips that work

Ensure your retail sales soar this Christmas with my practical tips on creating eye-catching festive window and interior retail displays that sell.
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Black Friday marketing ideas for hair and beauty businesses

Planning any marketing for Black Friday? Love it or loathe it, it’s an opportunity you’d be foolish to ignore. Try these ideas.
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Autumn special offer ideas to boost salon business

Do your salon profits plummet in autumn as clients stretch their appointments into December? Try these seasonal offers and ideas to fill columns without hurting your bottom line.
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A marketing opportunity that’s too good to be true?

Is that free marketing opportunity really an expensive mistake? Think before you jump in.
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Instagram hashtags can damage your salon brand

Are you using these seemingly harmless Instagram hashtags? If so, stop now.
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How to use emojis in your salon social marketing

How to use emojis to market your hair or beauty salon on social and in email marketing. And when to avoid them.
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How’s your ‘new normal’ salon client experience?

You’ve invested in the best PPE and set up strict coronavirus systems. But have you thought how the ‘new normal’ salon experience will make your clients feel?
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