Grow your salon business...

We’re one of the most experienced hair and beauty marketing teams in the UK
and we’d love to put our expertise to work for your business.

Advice blogMarketing services

The hair & beauty marketing specialists

This website is for hair, aesthetic and beauty business owners. Whether you’re an established salon, spa or clinic, an owner, manager or just starting out, you’ll find proven marketing and business advice, ideas and support here.

Is your salon making the most of Father's Day? Our guide on how to market your hair or beauty business packed with practical ideas, tips and promotions.

Father’s Day salon marketing tips & ideas

Is your salon making the most of Father's Day? Our guide on how to market your hair or beauty business packed with practical ideas, tips and promotions.
15 must-know tips and ideas to ensure your salon receptionist is a valuable marketing tool, not an expensive luxury.

15 tips for salon receptionists: a powerful checklist

15 must-know tips and ideas to ensure your salon receptionist is a valuable marketing tool, not an expensive luxury.
10 tried and tested tips to transform your salon price list into a powerful marketing tool.

Transform your salon price list into a powerful selling tool

10 tried and tested tips to transform your salon price list into a powerful marketing tool.
Big success doesn’t have to mean big action. The difference a small, repeated action can make to your success can be amazing…

5 marketing habits of successful salon entrepreneurs

Big success doesn’t have to mean big action. The difference a small, repeated action can make to your success can be amazing…
Why gender-neutral marketing can be a smart move for salons. And how to implement it.

Why gender-neutral salon marketing is a smart move

Why gender-neutral marketing can be a smart move for salons. And how to implement it.
How to get more eyeballs for your hair & beauty e-news and offers. And boost your email marketing click rates.

Get your salon email marketing opened & read (15 ways)

How to get more eyeballs for your hair & beauty e-news and offers. And boost your email marketing click rates.

Take your business to the next level

Tool: New Client Calculator

Ever wondered how much money you lose when new clients don’t return for a 2nd appointment? Watch my explainer video and use the free calculator to see exactly how much turnover you lose...
Learn & Grow

Download: FREE Salon Marketing Plan Guide

Free step-by-step Guide “How to create a marketing plan for your established hair or beauty business”.
Learn & Grow

Your toolkit of salon social media. Ready in an instant.

Struggling to find time to market your biz? Business a bit slow and scary? Clients watching the pennies while your team pesters for salary increases?

Stop feeling overwhelmed. Let the Salon Social Club take the guesswork (and hard work) out of your marketing.

Unlike other industry clubs we don’t just tell you what to do. We do most of it for you. That’s why we’re so different.

Each month follow my step-by-step structured Marketing Plan:

  • Daily post ideas + actionable marketing advice.
  • Fill-in-the-gaps caption templates for every day of the month.
  • Get marketing shortcuts and professional tips in our free Marketing Academy.
  • Professionally created ready-to-go social graphics for each post.
  • A monthly plug and play client blog template + team training presentation.
  • Whizz on Canva? Then you’ll love our Club Canva templates.
  • FREE Social Ad training specific to our industry.
  • Pick our marketing brains. For free.

Created exclusively for hair and beauty businesses by leading UK salon marketing experts Alice Kirby and Lockhart Meyer Salon Marketing.

Fast track your marketing to awesome...

See how

Our salon marketing works

We work with aesthetic clinics, hairdressers, spas and beauty salons across the UK and Ireland. Our hand-picked, experienced team offers all the marketing and website expertise your business deserves under one convenient roof.

Salon Website Design
Social Media Marketing
Email Marketing
Blogging & Content Marketing
Brand Building & Design
Digital PR

Hi, I’m Alice, founder of hair and beauty marketing specialists Lockhart Meyer Salon Marketing. Welcome to our site.

If you want a more successful hair or beauty business you’re in the right place. We’re here to support, teach and inspire you with practical marketing and business advice specifically for salons, aesthetic clinics and spas.

Being a hair or beauty entrepreneur is great fun and very rewarding, but it can also be hard work and tough at times. I know. I spend most of my days in and out of salons helping owners to market and grow their businesses.

Alice Kirby

We can help you every step of the way…

You need different help at different stages of your business journey so we organised the website into sections reflecting this journey.

Start Your Salon

Start Your Salon

Are you an aspiring entrepreneur dreaming of setting up your own hair, beauty or aesthetics venture? Get started on your business journey with these tips and ideas.
Run Your Salon

Run Your Salon

Perhaps you’re in a rut and in need of some inspiration, motivation and advice on managing your business and team? Find proven practical ideas here.
Grow Your Salon

Grow Your Salon

You already run a successful salon but want to up your marketing game. Tips and advice on how to find new clients, boost loyalty and increase profits.

What does your hair or beauty business need help with?

Whether you’re an owner or manager our website has the right answers for you…

Advice blog

Looking for advice on starting your own salon, spa or aesthetics clinic?

Marketing services

Searching for a specialist marketing agency to get you to the next level faster?

Free tools

Hunting for growth strategies and tools you can implement yourself?

Interested in working with us?

Get in touch to see how we can take your hair and beauty business to the next level.
We’re here to help you run and grow a successful business.

Drop us a line
Member of National Hair & Beauty Federation
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