Grow your salon business...

We’re one of the most experienced hair and beauty marketing teams in the UK
and we’d love to put our expertise to work for your business.

Advice blog Marketing services

The hair & beauty marketing specialists

This website is for hair, aesthetic and beauty business owners. Whether you’re an established salon, spa or clinic, an owner, manager or just starting out, you’ll find proven marketing and business advice, ideas and support here.

How to create a salon social media marketing plan

Write a salon social media marketing plan for your hair, beauty or aesthetic business with our 7 step guide...

New Year salon marketing ideas for January & February

Is your hair or beauty business quiet in January? 6 marketing ideas to reduce downtime and get your clients spending in the new year.

Rent a chair or employees for your salon? Which is best?

Freelance rent-a-chair or employees? Which is the best route for your salon or clinic. Alice looks at the pros and cons.

How to attract new clients to a beauty or hair salon

Looking to attract new clients to your hair or beauty salon? 8 key ways to find new customers for your salon or spa business and build your client list.

Recommend a friend schemes for salons: the definitive guide

Triple your recommendations with our latest guide on word-of-mouth referrals for salons, spas and clinics, plus practical advice on how to skyrocket your referrals

Reducing salon no shows and last minute cancellations

Do you suffer from no-shows and last minute cancellations? I look at how to reduce them and how best to handle them when they happen.

Take your business to the next level

Tool: New Client Calculator

Ever wondered how much money you lose when new clients don’t return for a 2nd appointment? Watch my explainer video and use the free calculator to see exactly how much turnover you lose...

Learn & Grow

Download: FREE Salon Marketing Plan Guide

Free step-by-step Guide “How to create a marketing plan for your established hair or beauty business”.

Learn & Grow

Your shortcut to salon social that works...

Struggling to find time to market your biz? If only there was an easier way to attract new clients on social media. A shortcut. Well there is…

Why not give my new Salon Social Club a try?

Daily post ideas marketing plan
Fill-in-the-gaps caption templates
Marketing Academy
Ready-to-go social graphics & videos
Client blog template each month
Personalise Club Canva templates
FREE Social Ad training
Pick our marketing brains

Created exclusively for hair and beauty businesses by leading UK salon marketing experts Alice Kirby and Lockhart Meyer Salon Marketing.

Fast track your marketing to awesome for just £32 a month.

Discover the Salon Social Club here

Our salon marketing works

We work with aesthetic clinics, hairdressers, spas and beauty salons across the UK and Ireland. Our hand-picked, experienced team offers all the marketing and website expertise your business deserves under one convenient roof.

Website Design

Social Media Marketing

Email Marketing

Blogging & Content Marketing

Brand Building & Design

Digital PR

Hi, I’m Alice, founder of hair and beauty marketing specialists Lockhart Meyer Salon Marketing. Welcome to our site.

If you want a more successful hair or beauty business you’re in the right place. We’re here to support, teach and inspire you with practical marketing and business advice specifically for salons, aesthetic clinics and spas.

Being a hair or beauty entrepreneur is great fun and very rewarding, but it can also be hard work and tough at times. I know. I spend most of my days in and out of salons helping owners to market and grow their businesses.

We can help you every step of the way…

You need different help at different stages of your business journey so we organised the website into sections reflecting this journey.

Start Your Salon

Are you an aspiring entrepreneur dreaming of setting up your own hair, beauty or aesthetics venture? Get started on your business journey with these tips and ideas.

Run Your Salon

Perhaps you’re in a rut and in need of some inspiration, motivation and advice on managing your business and team? Find proven practical ideas here.

Grow Your Salon

You already run a successful salon but want to up your marketing game. Tips and advice on how to find new clients, boost loyalty and increase profits.

What does your hair or beauty business need help with?

Whether you’re an owner or manager our website has the right answers for you…

Advice blog

Looking for advice on starting your own salon, spa or aesthetics clinic?

Marketing services

Searching for a specialist marketing agency to get you to the next level faster?

Free tools

Hunting for growth strategies and tools you can implement yourself?

Interested in working with us?

Get in touch to see how we can take your hair and beauty business to the next level.
We’re here to help you run and grow a successful business.

Drop us a line