One last festive marketing tip – as shared by our very own Adrian Court with readers of Professional Hairdresser. Adrian and his business partner, Stephen Morley, own the two highly successful Hair Management salons in Warwick and Leamington.

Adrian has a fun and festive way to encourage his team to boost salon retail sales – with a team Christmas raffle. In his own words…

“Throughout December, every time someone sells a retail product they receive a raffle ticket for our special Christmas team draw. So, the more they sell the more tickets – and chances – they get to win one of several exciting prizes.

“We draw the raffle on the day we close for Christmas and those who have sold well obviously have a better chance of winning a prize. It makes for some healthy, light-hearted competition and is a great incentive to keep selling, rather than giving just one prize to the person who achieves the highest value of sales.”

Merry Christmas everyone!