How to build salon loyalty. And stop losing clients

A new survey reveals UK consumers are more loyal to their hairdresser than any other brand, product or service. Which is great news for those of you with hair salons!

Two thirds of adults polled told researchers they are loyal or very loyal to their hairdresser and have no intention of changing salons. In contrast, only 50% said they are loyal or very loyal to their current car brand, and just two fifths feel the same way about the airline company they normally use.


Smart salon loyalty schemes

The report focused on loyalty card schemes -no great surprise given it was commissioned by Plastic Card Services. However, it uncovered some useful pointers for salon owners planning customer loyalty programmes in the new year:

  • Apparently customers in the north east are the most loyal and those in London are the least. Don’t give up if you’re in the capital – just be more creative!
  • The over-55s are five times more likely to use their loyalty cards than the under-25s.
  • 50% confirmed they are more likely to make a purchase if a business offers a loyalty card scheme.
  • Two thirds said a loyalty programme makes them feel more loyal. This figure rises to 80% for shoppers under-25.
  • The UK’s favourite loyalty card is the Tesco Clubcard, followed by Boots Advantage and Sainsbury’s Nectar. But women voted Boots Advantage card their favourite, as did the under-25s. Hair and beauty are obviously key-drivers here.

It’s a fact that loyal clients are likely to spend more, visit more frequently and take less time, effort and money to service. Loyalty schemes are not just about points and ease of admin – their purpose is to reward and incentivise. If you’re thinking of a new loyalty programme for 2013 or want to re-energise an existing scheme let’s work together and grow your business.

And because retaining clients isn’t just about salon loyalty programmes here’s some more salon marketing ideas for client retention.


8 ways to keep clients from walking out the door

The real cost of losing clients
If you want to calculate how much your salon or spa will lose if these clients decide to walk out of the door have a look at our simple to use calculator.

One simple salon marketing idea to grow your business
Retaining your existing clients deserves to be at the top of your salon marketing goals for 2013.

One easy way to waste your salon marketing budget
Sometimes you need to ‘sack’ clients. Here’s why.

A free salon marketing research tool (that really works)
If you want to wow them, first understand what your clients really want from your salon…

Focusing on the worst is good salon business
Grow your salon by focusing on those bad customer experiences.

Improve Your Client Retention Rates
The sexes are loyal to their hairdresser in different ways -understand why and improve your client loyalty.

6 Key Salon Marketing Measurements
Check if your salon marketing is truly working and your loyalty rate is improving is by constantly measuring it.

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