Do you use Google Business Profile (formerly Google My Business) for your beauty, aesthetic or hair beauty business?
If you do, you’ll know it automatically displays your regular salon, clinic or spa opening hours.
But, with Christmas fast approaching your opening hours may vary from to normal over the next few weeks.
More late-nights. Open on Sundays. And shut over the holiday itself.
Keep your Google Business Profile opening hours up to date
Showing the wrong business hours online won’t make you popular with clients who may want to pop in for a last-minute gift card or stocking filler.
The good news is that it’s quick and easy to do – I show you how below with screenshots – and well worth doing now to save confusion later.
And if you’re thinking you can’t be bothered, then think again. If you don’t login and add your holiday hours, Google adds a disclaimer to let visitors know that your ‘hours might differ’ for that holiday. Confusing, at the very least, for your clients.
Change salon opening hours on Google
Adding your December and Christmas salon opening hours in your Google Business Profile is straightforward.
You must have already set normal opening hours on your Google Business Profile page to be able to add special holiday hours. Now…
- Login to your Google Business Profile, and click on Businesses link in the left-hand sidebar. If you’re a salon or spa with more than one business location click the location that you want to set seasonal hours for from the list displayed.
- Click Info in the left-hand sidebar to open your business information settings.
- Now scroll down and click the Add special hours or More hours section.
- Select the dates that have different hours to normal and enter your business opening and closing times for that day. If your salon is closed on the day (e.g. 25th December) then click the Open toggle to change it to Closed.
- Select Add new date to add more special hours for this location.
- When you’ve finished entering all of your salon holiday hours, click Apply. Your holiday hours will now appear to your business profile visitors only for the designated days.
Update your other salon marketing channels
While you’re changing your Google Business Profile don’t forget to change your salon or spa holiday opening hours on:
- Your social media channels
- Your salon website
- Display them on Reception
- Shout about them in your e-newsletter
Get the marketing message out there now. So your extra appointments are buzzing with clients. And everyone knows when you’re closed, and relaxing over the holiday.
It’s not just Christmas holiday hours…
Be organised. Don’t just stop at the Christmas holidays.
Pop a reminder on your salon marketing calendar now to schedule your other holiday opening hours in throughout the year.