I opened my emails this morning and found myself smiling. A beauty spa owner from the other side of the world had popped me an email thanking me for the marketing tips I share in my Grow Your Salon blog.
I had assumed it was because I’m old school that I value those two little words, “thank you”. But coincidently this afternoon I stumbled across a scientific study explaining the warm fuzzy feelings I had when reading those thanks from sunny foreign shores.
Read on and I’ll show you how simple gratitude will grow your salon business. It’s not as cheesy as you think.
Salon growth + thanks go hand in hand
In the study, students who received a simple thank-you note after helping a colleague were far more likely to offer further support. And viewed their colleague more positively too.
That’s all it took. A simple “thank you”. Pretty powerful.
Gratitude is a game changer in business
Gratitude is powerful concluded the scientists.
Why?
Because it changes how people think about you.
You don’t need a scientist to tell you this. Take a minute to reflect on your own life and business experiences, and you’ll probably reach the same conclusion. Appreciation and thanks are cornerstones of legendary customer service.
It set me thinking about how best to harness this powerful ‘thank you’ marketing tool in your hair or beauty business. And here they are…
5 ways “thanks’ can grow your hair or beauty business
They may seem easy-peasy, yet use them to add sparkle to your salon marketing.
Bonus: It might make you feel good about yourself too.
#1. Make time every few days to say thanks: to your clients, team and local business contacts and influencers. Easier said than done. But a quick DM or email note can work wonders.
#2. An email is good. A handwritten note better. We want maximum impact here.
#3. Nurturing a business contact? Remember to copy in their boss. We all love public recognition. Or give them a shout out on Insta.
#4. A salon team member? Public thanks and appreciation can be far more motivating than a quiet private word.
#5. Encourage a ‘thank you’ culture in your salon with clients. It takes seconds to thank a client for their business and visit. And costs nothing.
And to the beauty salon owner from California – a BIG thank you for making me smile this morning. I really so appreciated it. It brightened my day and inspired this post 😀